Job Description

Position: Lead Generation Specialist
Number of hours: 5-10 hrs/week
Schedule: AU Time zone

Tasks Required:

• Conduct targeted prospecting aligned with the company’s Ideal Customer Profile (ICP)

• Build and execute multi-channel outreach sequences, primarily via LinkedIn and email where applicable

• Execute LinkedIn outreach campaigns using LinkedIn Sales Navigator

• Perform light qualification by identifying prospect intent, readiness, and relevance

• Engage prospects and manage conversations through the early stages of the sales funnel

• Set appointments or provide warm hand-offs to the sales team via Go High Level CRM

• Qualify inbound and outbound leads and forward warm opportunities for follow-up

• Maintain accurate and up-to-date records of prospect activity in Go High Level CRM

Requirements:

• Proven experience in lead generation, SDR, BDR, or outbound prospecting roles

• Hands-on experience using Go High Level CRM for lead management, tracking, and hand-offs

• Strong experience with LinkedIn Sales Navigator

• Familiarity with multi-channel outreach and structured sequences

• Excellent written communication and prospecting messaging skills

• Ability to identify prospect intent and qualify leads effectively

• Strong organizational skills and attention to detail

• Self-motivated and results-oriented

Preferred Qualifications:

• Experience with B2B outreach and appointment setting

• Understanding of ICP development and outbound sales funnels

• Experience working in fast-paced or high-volume outreach environments