Range Innovation Manager - Dry Category
We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.
We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing.
Together, we’ll change the world of pet food for good.
We’re building a brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong.
Sound like a team you want to join? Here’s how you’ll make a difference:
We are seeking a product and innovation leader who owns the development, optimisation and commercial performance of the Tails.com range. You will shape, drive and deliver NPD and EPD projects from first insight to post-launch review, ensuring our products meet customer needs, strengthen our brand and contribute to growth. This role requires clear judgement, pace and accountability. You will lead cross functional teams, steer supplier partners, and make the calls needed to land products that meet quality, cost and customer expectations. There are no direct reports, but you are expected to provide strong leadership across teams and with suppliers. You set the standard for how we develop, refine and launch products at Tails.com
Product development and ownership
Own the end to end delivery of NPD and EPD projects, ensuring clarity of scope, timelines and commercial outcomes.
Lead the cross functional project team, setting direction and driving progress through each stage gate.
Build strong briefs grounded in customer insight, behavioural data and commercial sizing.
Make informed trade offs to balance customer value, cost, claims and operational feasibility.
Track performance post launch and use learnings to refine the pipeline.
Supplier leadership
Lead development with suppliers, setting clear expectations and holding them to agreed timelines, costs and quality standards.
Identify the right partners for each project and build productive, high trust relationships.
Drive accountability with suppliers through clear communication, structured feedback and proactive issue management.
Claims, customer benefit and messaging
Build a strong understanding of the claims landscape and category language.
Shape the claims and customer benefit strategy for products in development, ensuring they are meaningful, differentiated and legally sound.
Work closely with the Regulatory and Compliance Manager to test, challenge and refine claims in line with the IRAQ process.
Food philosophy and range values
Ensure all development aligns with the Tails.com Food Philosophy and product range values.
Work with the Animal Nutritionist to identify emerging ingredients, technologies or processes that can advance product quality or differentiation.
Maintain and evolve the range values with the Head of Range Innovation and Brand Director.
Issue resolution and rapid response
Lead fast, practical solutions when product issues arise, including shortages and quality concerns.
Make clear recommendations on remediation, balancing customer needs, cost and operational complexity.
Capture lessons and ensure they feed into future briefs.
Strong ownership mindset with a bias for action
Clear judgement in ambiguous situations, able to simplify and decide
Commercial awareness and experience building business cases
Confident communicator able to influence senior, technical and non technical colleagues
Able to challenge constructively and push for better solutions
Builds trusted relationships with suppliers and internal teams
Comfortable leading work at pace and managing competing priorities
Measures of Success On time delivery of NPD and EPD projects
Commercial impact of new and improved products
Customer benefit demonstrated through claims, quality and experience
Strength and clarity of the product pipeline
Supplier performance and reliability
Positive cross functional feedback on leadership and ownership
Competitive salary, reviewed annually
Flexible core hours, giving you true work life balance
Hybrid role to ensure this role works for you - We expect employees to have a conducive remote working environment (including an appropriate desk and adjustable chair) available for their start date
25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days
9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance
Optional 5 days unpaid leave and 1 paid volunteer day each year
When you need a change of scenery, you can work from abroad 2 weeks every 6 months
Health insurance for you, paid by Tails.com
Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay
Flexible paid care leave to support immediate dependants, people close to you and pets
In house L&D team, with access to year round courses to help drive your development
50% discount on all Tails.com
Discounted gym membership
If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.
Here’s a taster of how our recruitment process works:
Once you have applied your CV will be reviewed by the Talent Acquisition Team.
If selected, you will then have a call with the TA Team who will tell you more about us and the role, as well as learning more about your skills and experience.
Should you be successful, the next stage will be a video call with the hiring manager.
If successful, you will be invited to present a task back to a panel of interviewers.
We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com
During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.
Hi, we’re Tails.com.
A pet food subscription company with a big mission. We believe there should be no average dog food because no dog is average. So we deliver 100% tailored nutrition to each and every dog we serve.
It all starts with a few simple questions about your dog’s age, breed, activity level and flavour preferences. Then our experts create a one-in-a-million kibble blend – just for them. Everything they need and a taste they love, delivered to your door every month. It’s pretty clever stuff.
We’re cooking up big plans. Having created an entirely new category in pet food, we’re scaling fast in the UK and Europe – backed by Purina, one of the world’s largest pet food companies.
In 2024 we became B Corp certified. But it's more than a badge, it's how we operate. Every member of our team is committed to upholding high social and environmental standards, to create a better world for dogs - and humans - for generations to come.
We’re working together towards a common goal – to change the world of pet food for good.
