Key Accountabilities

• Develop and execute comprehensive test plans and test cases for SFMC email campaignsautomation, pushnotifications and SMS, and integrations

• Perform manual testingtovalidatefunctionality, rendering, personalization, and data accuracyacrossmultipledevices and platforms

• Collaboratewithdevelopers, marketers, and data teamstoidentify, document, and resolvedefectsorissues

• Validate data flows, segmentation, and audience targeting within Data Extensions and ContactBuilder (SFMC).

• Supportthedeployment and implementationof SFMC campaigns, ensuringadherenceto timelines and qualitystandards

• Monitor campaign performance post-deployment and assist in troubleshootinganyissues

• Maintaindetaileddocumentationof test cases, results, and implementationprocedures

• Stay currentwith SFMC platformupdates, testingtools, and industrybestpractices

• Assist in training teammemberson QA processes and SFMC implementationstandards

• Excels at filingissues in theissuetrackerwithenoughdetails, backgroundcontext, and reproductionscenarios

Key Metrics

• ProductionDefect & Incident Rate

• Percentageofdefects and productionincidentsidentified after deployment versus duringthe QA process, includingbrokenjourneys, incorrect targeting, renderingfailures, orautomationissues

• Campaign QA Accuracy First Pass Approval Rate

• Percentageofcampaignsapprovedduringthefirst QA reviewwithoutmajorreworkrequiredIncludesvalidationofRendering, Personalization, Dynamic content, Link tracking, Data accuracy

• Deployment & IssueResolutionEfficiency

• Percentageofcampaigns, automations, and journeysdeployedwithinagreed timelines, whilemaintainingefficientidentification, prioritization, documentation, and resolutionofdefectsissues in Jira orother tracking systems

• Cross-PlatformRendering Success Rate

• Percentageof emails successfullyvalidatedacrossdevices, browsers, and email clients (Outlook, Gmail, Apple Mail, mobile, etc.).

Key Collaborative Network

Key SharedAccountabilities

• CampaignQuality & LaunchReadinessPartneringwithDevelopers, CRM Marketers, and Project Managers toensurecampaigns, automations, journeys, SMS, and pushnotifications are fullytested, validated, and readyfordeploymentwithminimalproductionrisk

• Cross-FunctionalIssueResolution & Data Integrity: CollaboratingwithDevelopers, CRM, Data, Segmentation, and Marketing teamstoidentify, prioritize, troubleshoot, and resolvedefectsorproductionissueswhilevalidatingaudience targeting, personalizationlogic, data flows, and Data Extensionaccuracytoensurereliablecustomercommunications

• Process Standardization & QA GovernanceSupportingthecreation, documentation, and continuousimprovementof QA standards, testingprocedures, issue tracking practices, and implementationofworkflowsacrossthe Email Marketing organization

• Platform & RenderingQualityAssuranceCollaboratingwithDevelopers and Designerstoensure email templates, dynamiccontent, and customerjourneys render and functioncorrectlyacrossdevices, browsers, and email clientswhilemaintainingbrand and userexperiencestandards

• OperationalEfficiency & ContinuousImprovementPartneringwithcross-functionalteamstostreamline QA workflows, improvetestingefficiency, reduce deploymentrisks, and identifyopportunitiesforautomation and AI-drivenprocessenhancements

Key Interfaces

Internal

• Salesforce Marketing Cloud Developers

• CRM & Lifecycle Marketing Teams

• QA Specialists & TestingTeams

• Project Managers

• Data & SegmentationTeams

• Content, Copywriting, and LocalizationTeams

• Designers & ProductionTeams

• Marketing OperationsTeams

• Analytics & ReportingTeams

• Brand Managers & Marketing Stakeholders

External

• Salesforce Marketing Cloud SupportTechnicalConsultants

• Third-Party QA & TestingPlatforms

• ExternalDevelopmentorImplementationPartners

• Localization & Translation Agencies

• Marketing TechnologyVendorsIntegrationPartners