
JOB TITLE:
SALES & MARKETING MANAGER
About This
Job:
Q-Sourcing
Limited trading as Q-Sourcing Servtec is a manpower management solutions firm
operating in the East African Region in the countries of Uganda, Kenya,
Tanzania, Rwanda, and South Sudan.
On behalf of
our client, a leading stainless steel manufacturer and distributor across the East Africa, we are looking for a competent, skilled, and experienced
Sales & Marketing Manager
to work
in Kenya.
Job Purpose
The Sales
& Marketing Manager is the commercial lead for the Kenyan market across
both Trading and Manufacturing divisions. The role involves owning Kenya
revenue performance, leading the local sales team, improving pipeline
visibility through CRM, strengthening retention of key B2B accounts, and
directing digital demand-generation strategy. This is a field-heavy,
commercially intensive role.
Key
Responsibilities
1. Sales
Leadership & Revenue Growth
·
Own monthly, quarterly, and annual sales targets for Kenya
across both Trading and Manufacturing divisions.
·
Lead, coach, and performance-manage the Kenya sales team across
branches and territories.
·
Drive a structured sales process: prospecting â qualification â
site visit â proposal â negotiation â close â retention.
·
Conduct regular branch visits, joint client calls, and weekly
pipeline reviews.
·
Develop growth plans for key sectors: dairy, food processing,
hospitality, construction, pharmaceutical, and industrial fabrication.
·
Identify and convert new business opportunities across both
stock-driven trading sales and project-based fabrication sales.
·
Improve forecasting accuracy and commercial visibility through
disciplined CRM use.
2. Key Account
Management & Retention
·
Own strategic relationships with major accounts and
high-potential industrial prospects.
·
Segment accounts by value, growth potential, and churn risk, and
manage accordingly.
·
Build and maintain a top-account retention plan with clear call
cadence and follow-up ownership.
·
Reactivate dormant accounts through structured win-back
campaigns.
·
Track churn causes and propose corrective action.
3.
Manufacturing & Technical Commercial Development
·
Grow fabrication and project business, including tanks, custom
stainless fabrication, and architectural work.
·
Lead first-round technical-commercial discovery with clients
before handover to engineering or production.
·
Engage credibly on stainless steel grades, finishes, and
application fit.
·
Support the sales team in qualifying opportunities as stock
sales, fabricated solutions, or hybrid offers.
4. Digital Marketing
— Strategy & Performance Oversight
·
Define digital marketing strategy across Meta Ads, WhatsApp
Business, Google Ads, SEO, and LinkedIn.
·
Set channel objectives by division and monthly KPIs: lead
volume, cost per lead, conversion, and ROAS.
·
Review campaign performance weekly and redirect spend based on
results.
·
Ensure all digital leads are routed quickly, tracked in CRM, and
followed through to close.
·
Line-manage the Digital Marketing team.
5. Sales
Operations, CRM Discipline & Reporting
·
Enforce weekly CRM updates, pipeline hygiene, and
opportunity-stage consistency.
·
Chair a weekly commercial review: pipeline, forecast, branch
performance, and churn risk.
·
Submit accurate weekly and monthly sales reports to the COO.
·
Use CRM data to identify under performance, pipeline gaps, and
coaching needs.
6.
Cross-Functional Leadership
·
Work closely with Branch Managers, Operations, Procurement,
Finance, and Manufacturing.
·
Escalate issues affecting conversion, fulfillment, margin, and
customer satisfaction.
·
Coordinate with finance on customer credit issues and
collections risk.
Education
·
Bachelor's degree in Business, Marketing, Engineering, Commerce,
or a related field.
Experience
·
5–10+ years
of B2B
sales experience in manufacturing, industrial distribution, steel, engineering
products, or related sectors.
·
At least
3 years in a leadership role
managing
salespeople, branches, or key commercial accounts in Kenya.
·
Proven ability to manage both new business acquisition and
account retention.
·
Working knowledge of CRM-based pipeline management.
·
Experience selling stainless steel, metal products, or
fabrication services is a strong advantage.
·
Existing relationships within Kenya's industrial, construction,
hospitality, dairy, or food-processing sectors is a strong advantage.
Technical
Skills
·
Sufficient technical credibility to discuss stainless steel
grades, finishes, and fabrication applications.
·
Strong commercial judgment: pricing discipline, deal
qualification, and forecast ownership.
·
Strategic understanding of digital lead generation.
·
Proficiency in Microsoft Office and CRM systems.
Core
Competencies
·
Strong leadership and people management skills.
·
Excellent communication and stakeholder management abilities.
·
Strategic thinking and problem-solving skills.
·
Results-oriented with a strong sense of accountability.
·
Field-oriented and comfortable with substantial travel (40–60%
in the field).
Additional
Requirements
·
Valid driving license and willingness to travel regularly across
Kenya.
·
Strong English communication skills; Kiswahili is a practical
advantage.
Interested and
qualified applicants should submit their applications through the link below.
Note: Only
shortlisted applicants will be contacted.
Q-SOURCING
SERVTEC IS AN EQUAL OPPORTUNITY EMPLOYER. ANY SOLICITATION WILL LEAD TO
DISQUALIFICATION.

Q-Sourcing Servtec Group is a global management consulting firm that helps people make significant improvements to their business performance and realize their most important career goals. With over 15 years in business and a combined 25 years plus personnel experience, we have built a company uniquely equipped to provide quality personnel & skill individuals to improve productivity through customized services.
Q-Sourcing Servtec group is a member of Servtec International Group, a business solutions group with presence in over 13 countries worldwide with consistent excellence in Human Resources Management, Training, Fire Fighting and SHEQ support.