Job Description

[Publishing Center] Senior Marketing Manager (MPL Malaysia)

Kuala Lumpur

Full-time

Internet / Electronics / Games - Marketing

Marketing Postion

Responsibilities

Responsibilities: - Own MPL MY's brand narrative and campaign direction — define the story the league tells across the season, playoffs, and key moments - Lead marketing strategy and execution across social, digital, and campaign activation, directing the marketing team to deliver against it - Lead production and broadcast output — work directly with the Production Lead to ensure match-day delivery, player moments, and narrative come through at a professional standard - Own the KOL and influencer ecosystem — build and manage relationships with KOLs and restreamers that extend MPL MY's reach beyond the core fanbase - Provide narrative and relationship support on government relations and partnership conversations, working alongside the PIC on BD-adjacent storytelling - Own community storytelling — define the voice and content that speaks to MPL MY's fans, in coordination with the Operations team who build and manage fan communities on the ground - Lead, coach, and develop a marketing and content team — set direction, raise the quality bar, and hold the function accountable for outcomes delivered through others - Translate the PIC's commercial and strategic direction into narrative, campaigns, and content that build long-term brand equity for MPL MY - Represent MPL MY's marketing function in regional and cross-functional forums

Qualifications

Requirements: - Proven marketing leadership experience in esports, gaming, or sports — with a track record of building brand narrative and campaigns that grew audience and engagement (not just executed campaigns set by someone else) - Experience managing a team or function — comfortable setting direction, coaching others, and being accountable for results delivered through people, not just personal output - Strong grasp of content production and broadcast — able to direct production quality at a senior level, not just review it after the fact - Established relationships, or a credible ability to build relationships, with KOLs, streamers, and media in the Malaysia esports/gaming landscape - Strong communicator and storyteller — able to translate commercial and strategic direction into narrative and campaigns that land with fans - Highly proficient in English and Bahasa Malaysia, with strong written and verbal communication skills - Genuine interest in and understanding of esports and gaming; familiarity with the MLBB/MPL ecosystem is a strong advantage

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