职位描述

Responsibilities:
Job Description:
We are looking for a creative and strategic Marketing Manager to support Mobile Legends: Bang Bang (MLBB) campaigns in the Indonesia market. This role focuses on generating innovative marketing insights and developing actionable strategies to achieve both in-game performance and promotional goals. The ideal candidate will collaborate with cross-functional teams and leverage a deep understanding of the local market to craft impactful, data-driven campaigns.
Key Responsibilities:
- Creative Market Insights: Identify and propose unique market insights and trends, turning them into actionable marketing strategies tailored to the Indonesia market.
- Campaign Planning & Execution: Develop and execute innovative marketing plans that align with business objectives, focusing on both player engagement and game performance.
- Cross-Team Collaboration: Work closely with local teams and global partners, including brand, operations, and product teams, to ensure seamless campaign integration.
- Data-Driven Decision Making: Analyze game performance and campaign data, using insights to refine strategies and optimize results.
- Localized Strategy Development: Adapt global strategies to fit the local market, ensuring cultural relevance and resonance with Indonesian players.
- Stakeholder Management: Coordinate with external partners, influencers, and media to amplify campaign reach and effectiveness.
- Performance Reporting: Prepare detailed reports on campaign outcomes, providing insights and recommendations for future initiatives.

职位要求

Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of marketing experience, preferably in the gaming or entertainment industry.
- Proven ability to generate creative market insights and transfer them into successful marketing strategies.
- Strong project management and organizational skills, with the ability to manage multiple stakeholders.
- Data-driven mindset with excellent analytical skills.
- Fluent in English (mandatory); proficiency in Mandarin (listening, speaking, reading, and writing) is a plus.
- Deep understanding of the Indonesian market and player behaviors.
- Passion for gaming, especially Mobile Legends: Bang Bang.