Job Description

[Publishing Center] Esports Marketing Manager, Southeast Asia

马尼拉

互联网 / 电子 / 网游

发行岗位

职位描述

1. Strategise, plan, and execute all marketing campaigns / projects in-line with business objectives. Conceptualise campaigns from end-to-end, develop cross-channel marketing and promotional plans, and see through all aspects of campaign / project management to drive results. 2. Lead both market-specific and cross-region initiatives in a project management capacity. Work with local teams to ensure execution aligns with regional strategy and standards. Drive optimisation of execution and workflows, identify and implement best practices across regions. 3. Develop and implement marketing, content, community, and activation strategies across SEA to drive MLBB's global and ecosystem esports properties, such as M-series, MSC, MLBB women's esports, SEA Games / Asian Games, and more. 4. Identify and pursue marketing partnerships that create win-wins. Work with partners to maximise value exchange while driving key ROI, such as enhancing the brand equity of MLBB esports, driving esports revenue, expanding the reach and cultural relevance of MLBB esports, and more. 5. Consolidate and optimise marketing resources, tools, workflows, and SOPs across the SEA region to drive efficiency. Manage campaign performance tracking, reporting, budgeting, and documentation on a regional level.

职位要求

• Possess a minimum of 6-7 years of experience in marketing campaign / project management, brand activations, business development, social media management, or related fields. Previous experience in the sports, entertainment, esports, or technology industries are preferred. Agency experience is a plus point. - Possess a strong track record of success in cross-channel campaign conceptualisation, promotion, execution, and timeline management. - Has a sense for strategic planning, understanding and capturing opportunities, and value creation with limited resources via win-wins. - Demonstrate proactive self-starter qualities, a strong ability to communicate and manage stakeholders, coupled with a strong desire for success and excellence. The ability to thrive in a fast-paced environment and handle pressure effectively is essential. - Showcase the ability to function as a strong, front-facing individual contributor while also being highly collaborative and adaptable to different cultures. - Possess a can-do attitude, with a willingness to roll up sleeves and work independently. Persistence in overcoming challenges and the ability to think creatively to find solutions are essential. - Exhibit strong emotional intelligence and interpersonal skills, with a teachable and humble demeanor. - Possesses excellent proficiency in written and spoken English. - Hold a university degree in marketing, business, communications, or equivalent field.

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