Job Description

Posting number: 08711

Department: Police

Job classification: Public Safety Information Officer - Social Media

Posting type: External & Internal

Categories: Public Safety

Summary

The primary job duties include managing all social media content and updating the WSPD recruitment website. Under the direct supervision of the Staff Liaison Lieutenant, you will be responsible for researching and planning content ideas in the form of video, photo, and text. You will also assist the PIO with social media content to create and execute a content calendar. A deep interest in current social media trends is required to be successful in this role. The goal is to share educational law enforcement content with the public to facilitate stronger relationships.

Examples of duties

• Develop and implement social media strategies to increase public awareness and engagement
• Create engaging content for social media platforms, including the WSPD Recruiting website, to help recruit and retain Officers at the WSPD (Instagram, Facebook, LinkedIn, and Twitter)
• Monitor social media channels for customer inquiries, comments, and feedback
• Analyze social media data and insights to optimize content performance and drive audience growth
• Collaborate with cross-functional teams to ensure public consistency across all social media channels
• Stay up to date with the latest trends and best practices in social media marketing
• Publish posts according to the established social media content calendar.
• Collaborate with the PIO to ensure that every piece of content is relevant to the brand of the Winston-Salem Police Departments mission and vision, and helps the agency maximize engagement, reach, and recruitment efforts.
• Ensure every piece of content you create aligns with our brand voice.
• Attends police events and activities.
• Contribute to the design of flyers, social media graphics, and other recruiting materials that ultimately increase applications.
• This position will require response outside of normal business hours to include nights, weekends and holidays as the nature of this profession is dictated by critical incidents

Qualifications

Education and Experience

Any combination of education and experience equal to a four-year degree from an accredited college or university with major course work in graphic design, public relations, media communications, electronics, video photography/editing, TV/film journalism or a related field; additionally, if sworn officer, must be rank of Sergeant or higher.

Knowledge, Skills and Abilities:

• Proven work experience as a Social Media Specialist or similar role
• In-depth knowledge of various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, etc.
• Familiarity with Adobe Illustrator or other graphic design software
• Experience with e-commerce platforms and online advertising campaigns
• Strong written and verbal communication skills
• Excellent attention to detail and proofreading abilities
• Familiarity with analytics tools such as Google Analytics
• Knowledge of Hootsuite or other social media management tools
• Graphic Design experience is preferred not required
• Knowledge of SproutSocial for analytics is preferred but not required.
• If you are a creative thinker passionate about social media marketing and have the above skills, we would love to hear from you. Join our team and help bring our community together.

Physical Requirements:

This work requires the occasional exertion of up to 25 pounds of force; work regularly requires sitting, speaking or hearing, using hands to finger, handle or feel and repetitive motions and occasionally requires standing, walking, stopping, kneeling, crouching or crawling, reaching with hands and arms and pushing or pulling; work has standard vision requirements; vocal communication is requires for expressing or exchanging ideas by means of the spoken word; hearing is required to perceive information at normal spoken word levels; ability to receive detailed information through oral communications and/or to make fine distinctions in sound; work requires preparing and analyzing written or computer data; visual inspection involving small defects and or small parts; operating motor vehicles and observing general surroundings and activities; occasional site visits to properties, which may include exposure to outdoor elements and weather conditions; work is generally in moderate noise location (e.g. business office with typewriters and or computer printers, light traffic).

Supplemental information

Possession of a valid Driver's License.

Work Location: In person, you will be assigned a designated workspace at an office. However, you will be expected to be in the field to create content for social media and websites