LUXASIA

Public Relations & Digital Manager - Charlotte Tilbury

LUXASIA  •  Republic of Indonesia (Onsite)  •  25 days ago
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Job Description

LUXASIA Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-Commerce in Asia Pacific. Since 1986, we have strived to make a difference to Asia Pacific consumers by bringing them the finest beauty brands from all over the world - across niche, prestige, and masstige categories. We are a winning TEAM of diverse individuals whose commitment, grit, and shared core values drive everything we do. There are plenty of opportunities for growth and development across the countries we currently operate in (and plan to expand into). Make a difference with us today.

The Public Relations & Digital Manager will be responsible for building brand equity, visibility, and desirability for Charlotte Tilbury in Indonesia through impactful PR strategies and strong digital presence. This role will drive brand storytelling, media relations, influencer engagement, and digital campaigns to enhance awareness, engagement, and conversion across all platforms.

Key Responsibilities

Public Relations & Brand Image

  • Develop and execute PR strategies aligned with global brand direction and local market needs
  • Build and maintain strong relationships with media, editors, KOLs, and influencers
  • Manage press releases, media coverage, product seeding, and PR events
  • Ensure consistent and premium brand image across all PR touchpoints

Influencer & KOL Management

  • Identify, engage, and manage key influencers and content creators
  • Drive impactful influencer campaigns to increase brand awareness and credibility
  • Monitor and evaluate KOL performance and ROI

Digital & Social Media Strategy

  • Lead digital strategy across social media platforms (Instagram, TikTok, etc.)
  • Oversee content planning, creation, and publishing aligned with brand identity
  • Drive engagement, follower growth, and conversion through innovative campaigns
  • Collaborate with e-commerce team for online activations

Campaign & Launch Support

  • Support end-to-end execution of product launches from PR and digital perspective
  • Localize global campaigns to resonate with Indonesian audience
  • Ensure strong online and offline buzz for key launches

Performance & Reporting

  • Track PR value, media coverage, and digital performance metrics
  • Analyze campaign effectiveness and optimize strategies
  • Provide regular reports with actionable insights

Stakeholder Management

  • Work closely with marketing, retail, and education teams
  • Manage external agencies (PR, digital, influencer)
  • Act as key PIC for PR and digital initiatives locally

Requirements

  • Bachelor’s degree in Communications, Marketing, or related field
  • Minimum 5–7 years of experience in PR and/or digital marketing (beauty/luxury preferred)
  • Strong network with media and influencers in Indonesia
  • Proven experience in managing digital campaigns and social media growth
  • Strong storytelling and communication skills
  • Creative, trend-aware, and highly proactive
  • Fluent in English (written and spoken)
LUXASIA

About LUXASIA

LUXASIA is the leading beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Montblanc, Maison Francis Kurkdjian, Rabanne, Ferragamo and SK-II. LUXASIA has also established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

WHY JOIN US?

At LUXASIA, we believe that there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands in across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across Asia Pacific. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Here are the Core Values that guide us:

• Respect • Entrepreneurship • Speed • Passion • Excellence • Courage • Transformation •

JOIN US and let’s grow together.

Industry
Fashion & Apparel
Company Size
1,001-5,000 employees
Headquarters
Singapore, SG
Year Founded
1986
Website
luxasia.com
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