Job Description

We are looking for a strategic and experienced Public Relations Lead to strengthen and build our brand reputation, media presence. Has a strong network with Tier 1 media outlets for general and financial publishing. This role will be responsible for shaping the bank’s public narrative, leading end-to-end PR strategies, advising C-Level stakeholders, and driving proactive media engagement to support business goals.

Responsibilities

• Develop and execute an integrated PR strategy and roadmap across Amar Bank’s portfolio.
• Own and drive strategic narratives that align with the bank’s brand, values, and business priorities.
• Draft, review, and publish press releases, statements, and communications across internal and external channels, including the corporate website, internal groups, newsletters, and LinkedIn.
• Cultivate and maintain strong media relations, especially with top-tier journalists and editors; identify opportunities for opinion piece placements and proactive storytelling.
• Act as the key liaison for executive communications, including preparing talking points, speech materials, and briefing documents for C-level participation in media events or speaking engagements.
• Lead crisis communications planning and serve as the main advisor during reputational risk events.
• Track and analyze media coverage, sentiment, and impact; generate weekly and yearly reports on PR effectiveness and media metrics.
• Collaborate with Investor Relations to support major corporate events (AGMs, Public Expos, EGMS).
• Manage PR-related events including press conferences, media visits, partner collaborations, and CSR initiatives.
• Oversee award nominations and manage end-to-end coordination through judging and announcement.
• Monitor complaints on Media Konsumen, ensuring timely escalation and coordinated response.
• Identify and evaluate sponsorship and partnership opportunities that align with the brand.
• Manage PR budget and oversee all payments and vendor relationships.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
• Minimum 7+ years of experience in PR, media, or communications with at least 2 years in a leadership role, as well as handling banking or financial categories. 
• Proven experience leading high-impact PR strategies and media campaigns with measurable results.
• Demonstrated ability to engage with senior stakeholders and C-Level executives with confidence and clarity.
• Strong network with media professionals and ability to drive thought leadership and opinion placements.
• Experience in managing press conferences, media crises, and executive communications.
• Excellent written and verbal communication skills in both Bahasa Indonesia and English.
• Highly strategic, with strong analytical and storytelling capabilities.
• Ownership mindset with the ability to work independently and lead cross-functional initiatives.
• Strong time management and prioritization skills; thrives in fast-paced, deadline-driven environments.
• Comfortable working across both long-term brand strategies and day-to-day operational tasks.
• Digital-savvy with an understanding of social media dynamics and influencer ecosystems.
• Strong project and budget management skills.