Tencent

PUBGM- CIS区域市场经理

Tencent  •  Shenzhen, CN (Onsite)  •  2 months ago
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Job Description

What the Role Entails

一、市场项目执行与协助规划* 参与中亚地区PUBG MOBILE的用户洞察、卖点梳理、营销创意规划* æ ¹æ®ç‰ˆæœ¬æ›´æ–°ã€èŠ‚æ—¥èŠ‚ç‚¹ã€å“ç‰ŒæŽ¨å¹¿éœ€æ±‚ï¼Œä¸Žæœ¬åœ°åŒå­¦ç´§å¯†é…åˆï¼ŒæŽ¨åŠ¨å¸‚åœºé¡¹ç›®çš„è½åœ°æ‰§è¡Œ* 跟进项目时间表、物料准备、资源对接及执行进度,确保项目按计划完成并进行有效复盘二、本地品牌/IP的跨界合作* 负责对接中亚有高影响力的品牌、内容IP,结合玩家诉求和洞察,制定合作提案* è¿žæŽ¥å†…å¤–éƒ¨èµ„æºï¼Œç¡®ä¿è·¨ç•Œåˆä½œçš„é«˜æ•ˆè½åœ°ï¼Œå¹¶ç»´æŠ¤è·¨ç•Œåˆä½œèµ„æºæ ‡å‡†ä¸‰ã€æœ¬åœ°ç½‘çº¢æ± æ‹“å±•åŠç®¡ç†* æ ¹æ®é¡¹ç›®éœ€æ±‚ï¼Œå‘æœ¬åœ°ç½‘çº¢è¾“å‡ºæ¸…æ™° brief,并跟进内容产出质量* 协助整理网红合作数据,参与合作效果复盘* 保持对于本地热点的高关注度,不断尝试拓展泛娱乐网红,并形成有效的效果复盘和经验沉淀四、本地内容与趋势观察* 持续关注中亚地区社交媒体、游戏内容及玩家偏好* 协助收集并整理本地市场与内容趋势,为团队提供参考* 在指导下尝试提出本地化创意与执行建议

Who We Look For

一、基本要求* 1–3 年市场营销、内容营销、海外发行相关工作经验* 对游戏行业有浓厚兴趣,PUBG MOBILE重度玩家优先* 具备良好的执行力与责任心,能够同时推进多个任务* 具备基本的数据整理与复盘意识 二、语言与区域相关* 具备良好的英语读写能力,能够作为工作语言* 熟悉或生活过 中亚地区(乌兹别克斯坦、哈萨克斯坦等) 者优先,会俄语者优先 ä¸‰ã€æ€§æ ¼ä¸Žèƒ½åŠ›ç”»åƒ* 主动型执行者,愿意从 0→1 å­¦ä¹ å¸‚åœºé¡¹ç›®å®Œæ•´æµç¨‹* 对创作者内容、社交平台和年轻人文化敏感* 能接受快节奏、多项目并行的工作环境

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Tencent

About Tencent

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.

Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.

Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.

Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.

Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Shenzhen, CN
Year Founded
1998
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