Tencent

PUBG MOBILE Thailand Marketing Manager

Tencent  •  Kingdom of Thailand (Onsite)  •  15 days ago
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Job Description

Business Unit

Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 201 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.

What the Role Entails

1. Conduct in-depth user research to understand Thai player insights and guide localized marketing strategies2. Plan and execute integrated marketing campaigns; oversee creative content tailored to Thai aesthetics3. Manage relationships with Thai KOLs and celebrities; create viral social media trends4. Monitor competitor activities and respond quickly to market dynamics岗位职责:1. 深入洞察泰国玩家需求,通过调ç ”æŒ‡å¯¼æœ¬åœ°åŒ–è¥é”€ç­–ç•¥2. 策划执行整合营销活动,把控符合泰国审美的创意内容3. 管理泰国KOLåŠè‰ºäººèµ„æºï¼Œæ‰“é€ ç¤¾äº¤çƒ­ç‚¹ä¸Žç—…æ¯’ä¼ æ’­4. 监测竞品动态,快速响应市场变化

Who We Look For

1. 7+ years of marketing experience, familiar with Thailand local market; gaming industry background preferred2. Strong user insight skills; ability to capture Thai youth trends and online culture3. Excellent content planning abilities; deep understanding of Thai culture, memes, and preferences4. Fluent in English (working language); Thai proficiency to read social/community discussions is a plus

5. Ability to work under pressure; passion for games

任职要求:1. 7年以上营销经验,熟悉泰国本地市场,游戏行业背景优先2. 用户洞察能力强,能捕捉泰国年轻潮流与网络热点3. 优秀的内容策划能力,懂泰国文化、梗文化与审美4. 英语流利(工作语言),泰语能沟通及阅读社群者优先

5. 抗压能力强,热爱游戏

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Tencent

About Tencent

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.

Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.

Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.

Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.

Tencent has been listed on the Stock Exchange of Hong Kong since 2004.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Shenzhen, CN
Year Founded
1998
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