The Berner Group

Projektmanager Marketing (w/m/d)

The Berner Group  •  Federal Republic of Germany (Onsite)  •  3 months ago
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Job Description

BERNER pushing the limits – for those who dare more
Making a choice about your career and your employer is a choice about your future - a future where you will invest your passion and a large portion of your time, energy, and capacity.

Are you a visionary Regional Specialist Expert Customer Lifecycle Management ready to drive innovation and lead our company to new heights? We are looking for a dynamic and experienced professional to join our team and make a significant impact. Join our team and contribute to our success!

INDIVIDUAL ACCOUNTABILITIES

  • Gain databased insights on customer platform and customer lifecycle across powerhouse and subregions within region
  • Define orchestration of and steer channels and touchpoints along customer lifecycle incl. Kpi definition and steeringre
  • Design existing loyalty programs to global standards, adapt global loyalty program to local needs
  • Utilize results of & deriver corrective actions from cust. Satisf. Barometer

SHARED ACCOUNTABILITIES

  • Define kpis on lifecycle management incl. Oc/touchpoint usage (in alignment with other reg. Customer lifecycle managers and w. Global)
  • Pilot initiatives to improve customer lifetime value (w. Local segment mgmt, sales and in alignment with other reg. Customer lifecycle managers and w. Global)
  • Drive implementation of global initiatives along the customer lifecycle on increase customer lifetime value/customer experience and increase the number of customers (with local mkt, sales)
  • Track achievement of marketing kpis (with controlling)

The BERNER Group as employer, dare to differentiate ourselves and provide every employee the opportunity to and enable them to dare to be more.Together, we push our own limits and contribute to shape a better tomorrow.

The Berner Group

About The Berner Group

That's us: Leaders in Chemicals! We are the leading B2B specialist and innovative manufacturer of chemical products. Furthermore, we deliver over 100.000 premium products for repair, care and maintenance to our customers in the mobility, construction and industrial sectors to keep their business winning and running. In addition, with our strong brands BERNER, BTI by BERNER and CCS, we offer industry-leading services that enable our customers to focus on their business and drive it forward.

Trust is personal. That's why, as a central B2B trading partner, we are close to our customers and committed to personal sales. With 5 channels – webshop/app, e-procurement solutions, telesales, depots, but most importantly with our more than 5,000 sales specialists – we are there for our customers 24/7. Therefore, we create over 12 million personal touchpoints with our customers every year. With warehouses in ten countries, soon 100 depots and our own production facilities, we have a true European footprint and deliver to our customers on request on the same day and almost anywhere in Europe within 24 hours. Our customers reward us for this and make us one of the fastest growing players in our market with a turnover of more than 1.1 billion euros and a customer base that exceeds 500,000 customers.

𝘐𝘮𝘱𝘳𝘪𝘯𝘵: 𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘣𝘦𝘳𝘯𝘦𝘳-𝘨𝘳𝘰𝘶𝘱.𝘤𝘰𝘮/𝘦𝘯/𝘪𝘮𝘱𝘳𝘪𝘯𝘵

𝘋𝘢𝘵𝘢 𝘱𝘳𝘪𝘷𝘢𝘤𝘺: 𝘩𝘵𝘵𝘱𝘴://𝘸𝘸𝘸.𝘣𝘦𝘳𝘯𝘦𝘳-𝘨𝘳𝘰𝘶𝘱.𝘤𝘰𝘮/𝘦𝘯/𝘥𝘢𝘵𝘢-𝘱𝘳𝘪𝘷𝘢𝘤𝘺

Industry
Wholesale & Distribution
Company Size
1,001-5,000 employees
Headquarters
Künzelsau, DE
Year Founded
1957
Website
berner-group.com
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