Job Description

Product Launch & Readiness Management

• Lead end-to-end product launch operations, managing timelines, milestones, dependencies, and launch readiness across cross-functional teams.
• Serve as the central PMO to align with Business, Marketing, Engineering, Development, QA, Legal, and Global stakeholders and ensure all launch requirements are completed on time.
• Drive launch readiness reviews, proactively identify risks, dependencies, and blockers, coordinate resolution to maintain launch timelines.
• Ensure product, content, pricing, promotional, inventory, and site requirements are validated and ready to go-live.
• Coordinate post-launch validation and issue resolution to ensure a seamless customer experience and successful product launch.

Product & PDP Lifecycle Management

• Own the end-to-end product and PDP lifecycle, including SKU onboarding, PIM setup, PDP creation, maintenance and EOL management.
• Partner with Business, MX, and D2C teams to ensure product data, attributes, specs, and digital content are accurate and complete.
• Manage product readiness, identifying and resolving issues that may impact product discoverability, or customer experience.
• Monitor and resolve post-launch PDP and product content issues while driving continuous improvements to product operations.

Campaign & Site Experience Management

• Lead end-to-end operational execution of global and local campaigns for NC business, including content localization, and campaign setup.
• Translate global campaign strategies into locally relevant digital experiences while ensuring alignment with global standards, brand guidelines, and local business requirements.
• Coordinate campaign assets, content, legal requirements, and stakeholder approvals to ensure all experiences are launch-ready.
• Conduct pre- and post-launch QA and site validation to ensure content accuracy, functionality, and a consistent customer experience.

Site Operations, Governance & Continuous Improvement

• Establish and manage operational workflows, governance, intake processes, approval requirements, QA standards, and SLAs to improve execution consistency and site quality.
• Maintain operational trackers, documentation, and reporting to provide visibility into launches, site changes, issues, and overall operational performance.
• Identify opportunities to streamline processes, improve operational efficiency, reduce defects, and enhance the scalability and reliability of digital commerce operations.

Analytics & Digital Experience Optimization

• Leverage site, product, campaign, and customer behavior data to identify opportunities, trends, and areas for improvement.
• Monitor key performance indicators such as traffic, conversion, engagement, product performance, and campaign effectiveness to evaluate business and customer impact.
• Translate data and performance insights into actionable recommendations to optimize product merchandising, site experiences, campaigns, and operational processes.
• Partner with Analytics, Marketing, Product, and Category teams to develop and evaluate A/B tests and other optimization initiatives.
• Establish a continuous improvement approach by measuring post-launch performance, identifying optimization ideas, and using data to inform future launches and site strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, operations or related field
• 5+ years’ experience in ecommerce digital product operations or digital experience management
• Experience partnering with product, engineering, UX, analytics and marketing teams
• Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms
• Proven ability to manage multiple complex initiatives in a fast-paced environment
• Excellent project management, communication and stakeholder management skills.
• Strong analytical and problem-solving capabilities with experience using data to drive decisions
• Fluent in Microsoft Word, Excel, and PowerPoint
• Fluent in JIRA, Confluence, or equivalent project management systems
• Must be organized and highly detail oriented
• Ability to use and adopt AI tools