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Key Responsibilities
· Own end-to-end delivery of campaign execution and audience selection initiatives
· Manage offshore India teams to ensure timely, accurate, and high-quality delivery
· Partner with client stakeholders across business, analytics, operations, and technology teams
· Drive execution governance, issue resolution, prioritization, and delivery tracking
· Support end-to-end campaign lifecycle including planning, forecasting, execution, analytics, and reporting
· Work with bureau attributes, segmentation strategies, and PS/DM campaign execution
· Identify opportunities for workflow optimization, automation, and scalable process improvements
· Support modernization initiatives across campaign execution and reporting ecosystems
Lead project planning and execution, Optimize project processes and resources, Ensure project deliverables meet requirements, Provide technical support, Collaborate with stakeholders.
· 6–10+ years of experience in campaign execution, marketing operations, analytics delivery, or related roles
· Prior experience leading teams and managing offshore delivery models
· Experience within banking domains such as Credit Cards, UIL, or HE products
· Strong stakeholder management, communication, and delivery ownership skills
· Experience working with bureau data/attributes and audience targeting frameworks
Choosing a digital partner is about more than capabilities — it’s about collaboration and character.
Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments.
At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations.
Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale.
Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact.
We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition.
At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.
For more information, visit www.exlservice.com.
