Job Description

Programmatic Business Development Lead – Audience Measurement

Make your mark at Ipsos

We’re seeking a senior commercially driven sales lead who will self-start to accelerate Ipsos’ programmatic revenue. As our Programmatic Business Development Sales Lead, you will build and manage the sales pipeline from outreach to close by leveraging our proprietary audience insights across agencies, brands and publishers. You should be someone who thrives on autonomy and delivering against ambitious sales targets with a hunger to drive accelerated growth.

What is in it for you?

A fantastic opportunity for someone who loves setting strategy and implementing to exceed sales targets. This role offers you the opportunity to:

• Play a pivotal role in setting and delivering the sales strategy for an area identified as high growth in Ipsos
• Work with product and marketing teams to influence and set activation strategy to drive sales
• Act as the primary advocate for Ipsos’s programmatic offering
• Build new relationships and grow your profile across Ipsos and the industry

The Role…

This role sits in our UK Audience Measurement team who work with an enviable roster of clients across publishers, agencies, brands, JICs and government bodies.

The initial focus of this role is promoting and selling audience segments from our owned assets, namely Ipsos iris ( https://iris.ipsos.com/) and Ipsos Global Influentials ( https://www.ipsos.com/en-hk/ipsos-global-influentials-igi). These syndicated solutions are used by the industry to deliver actionable insights that support the sales, planning and buying process.

A large part of Ipsos’ business is running proprietary research for clients so there are opportunities to leverage client specific research for activation.

Key Responsibilities:

• Drive revenue: Own activation revenue and deliver against targets.
• Pipeline management Work across the sales pipeline to generate and qualify leads, and close in a timely using advantageous sales techniques.
• Winning relationships: Identify, grow and nurture beneficial relationships across buy/sell side and ad tech to ensure we are best placed to receive and win campaign briefs.
• Go-to-market strategy: Define and execute the commercial sales strategy for Ipsos audience segments.
• Evangelize Ipsos: Act with integrity to transparently educate and influence the market on the unique aspects of Ipsos’s audience and activation offering.
• Programmatic infrastructure: Partner with internal product and technical teams to ensure seamless data deployment, taxonomy management, and integration into the programmatic ecosystem.

About you:

The role requires a passionate sales lead who will accelerate and maintain revenue growth. We are seeking someone with the following attributes:

• Network. You bring an established network and strong understanding of media agencies, trading desks, programmatic buyers, and platforms, with an ability to set up meetings and convert opportunities with prospective clients immediately.
• Commercial. 10+ years in ad tech, programmatic data, or digital media sales with a proven track record of driving growth through new business and longer-term high value agreements such as trading. Strong negotiation skills that achieve winning outcomes are a must.
• Growth. You have a hunger and the tenacity to drive accelerated growth and consistently hit ambitious sales targets to grow the business.
• Persuasive. Ability to cut through the noise, engage, deal with objections, and write and deliver winning proposals that demonstrate outcomes that achieve brand / campaign objectives.
• Knowledge. You have excellent knowledge of the ad-tech industry and are an advocate for the evolving privacy landscape and future ready approaches based on geo and contextual solutions.
• Mindset. A self-starter who is hands on and execution focused. Ability to translate data into compelling commercial propositions that win.
• Narrative. You excel at turning complex data insights into simple, benefits-driven commercial stories that showcase the value of Ipsos data to buy / sell side and partners.

Benefits:

We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. In addition, there are a range of health & wellbeing, financial benefits and professional development opportunities.

We realise you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application. We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week.

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients.

We are proud to be a member of the Disability Confident scheme, certified as Level 1 Disability Confident Committed. We are dedicated to providing an inclusive and accessible recruitment process.

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!