Partner with and support Digital Media Managers and the collective Media Strategy & Planning team in the activation of Programmatic Media for the Inspire Brands portfolio, running hands on keys media within Google Ads and Yahoo DSP across +30 designated market areas. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio.
This position sits in our Atlanta Support Center, with the expectation to be onsite 80% of the time.
Responsibilities:
Programmatic Activation
Support the general day-to-day functions as led by Manager & Sr Manager to drive success
Build and monitor campaigns in Inspire’s DSP seat to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs.
Perform monthly billing and invoice reconciliation.
Execute new campaign builds, account optimization and tracking processes across different platforms
Manage the tagging, reporting and financial management for programmatic campaigns for Sonic
Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy
Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions
Support the integrated reporting of documents – including a migration to dashboard reporting – as needed by cross functional team members for internal and external purposes
Maintain accurate record of budgets (planned v. actuals) and oversee the billing process for in-house Paid Media
Proper management and reconciliation of all account budgets in accordance with media authorizations
Budgeting and forecasting company revenues and internal operating expenses, as well as reconciling data from multiple financial databases
Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors
Report on campaign activity and leveraging research and industry knowledge to provide actionable, data-driven insights
Ownership of ongoing campaign optimization and reporting processes, ensuring that campaigns deliver to target and are achieving the best possible results
Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs.
Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers
Provide general team support as needed based on internal priorities and scope of projects
Demonstrate a “big picture” understanding of brands marketing strategy and the role Paid Social plays.
Cross-Functional Internal Teams Collaboration
Partner with the media analytics team to measure impact of ongoing campaigns and overall plan
Co-lead competitive tracking and reporting on a regular basis and/or as needed
Partner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges
Requirements:
4-year Degreerequired
2 – 5 years of relevant experience in marketing and/or mediarequired
Hands on keyboard paid buying experience within Google Ads & Yahoo DSP or another similar DSP
Demonstrated experience in problem solving and managing multiple tasks
Account budget management through daily/weekly pacing, monthly and yearly goals
REQUIRED KNOWLEDGE, SKILLS, or ABILITIES
Ability to deliver results
Willingness to learn all things digital media
Excellent project management skills (proficiency in Excel/PPT will be key)
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
Self-starter personality who can operate with minimal supervision
Strong ability to collaborate closely with team members to solve problems, prioritize tasks, and manage time effectively
A detail-oriented approach and a desire to achieve objectives accurately
Solid quantitative and research skills, and proven data interpretation capability
Ability to learn new systems and workflows
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, butwe’remuch more than just a restaurant company.We’rea team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’san experience. At Inspire,that’sour purpose: to ignite and nourish flavorful experiences.
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.
