Start.io

Programmatic Account Manager

Start.io  •  Beijing, CN (Onsite)  •  2 days ago
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Job Description

Start.io is a mobile marketing and audience platform. Start.io empowers the mobile app ecosystem and simplifies mobile marketing, audience building, and mobile monetization. Start.io's direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities, and fuel growth.

We are looking for a Programmatic Partnerships Manager to join our integral programmatic team and manage relationships with leading global mobile demand partners.

Responsibilities:

· Manage relationships with key clients and serve as the primary point of contact for programmatic initiatives including status calls and Quarterly Business Reviews

  • Develop and implement programmatic strategies tailored to meet client KPIs.
  • Understand and work with SSPs, DSPs, and Ad Servers to optimize account performance.
  • Scale Private Marketplace Deals (PMPs) effectively while coordinating with supply and demand partners.
  • Analyze campaign metrics and provide recommendations for optimization.

· Communicate to internal teams regarding revenue opportunities and execute them in a timely fashion

· Analyze revenue and performance data using internal dashboards daily to ensure targets are on track and to proactively provide solutions if targets are missed or projected to be off

  • Troubleshoot and resolve campaign issues on time.
  • Maintain up-to-date knowledge of industry trends, technologies, and best practices.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Business, or a related field.
  • Minimum of 2 years’ experience in the programmatic advertising space, ideally with experience at a DSP or experience at Video ads .
  • In-depth knowledge of SSPs, DSPs, Ad Servers, and other programmatic platforms.
  • Strong analytical skills, with experience in interpreting and acting on performance data.
  • Exceptional communication and presentation skills.
  • Ability to manage multiple projects and clients simultaneously.
  • Proficient in Excel
Start.io

About Start.io

Start.io is a sell-side omnichannel advertising platform powered by real-time mobile audiences. We deliver hundreds of millions of ads per day across more than 500,000 active apps. Our platform uses artificial intelligence to deliver more efficient, effective and precise digital advertising campaigns. Our direct integration with thousands of mobile publishers gives us access to more than 50 billion first-party data signals per day across the globe. Marketers use these anonymized signals to understand and predict consumer behavior, identify new opportunities and fuel business growth.

Industry
Marketing & Advertising
Company Size
51-200 employees
Headquarters
New York, NY
Year Founded
2010
Website
start.io
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