Job Description

Program Marketing Manager – Dealer Business Unit

Springs Window Fashions has been part of the window treatments industry since 1939. Headquartered in Middleton WI, we have over 8,000 associates and 18 locations worldwide. Our products are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter, Power Shades and Mecho. We pride ourselves as “The Best Experience Company,” striving to provide the best experience for our consumers, channel partners, and associates.

Dealer Team:

The Dealer team is a dynamic team of sales professionals with a history of growing sales profitably and building meaningful long-term customer relationships. The Dealer teams work directly with our independent dealer network, which is a diverse network of passionate and dedicated business owners. The Dealer team is primarily focused on selling and supporting all our dealer facing brands, including Graber, Horizons, SunSetter and Power Shades. Supported by a dedicated marketing team and the industry’s best inside sales and customer service, the Marketing Communications Manager position represents an exciting opportunity to take this business to the next level.

Mission:

The Program Marketing Manager drives the strategy, execution, and continuous improvement of dealer-facing programs that enhance the dealer experience and help our partners grow their businesses while delivering measurable results for Springs Window Fashions.

Objectives & Outcomes:

Program Strategy & Performance

• Develop overarching program strategies that align with business unit growth objectives and customer (dealer) needs
• Build programs that increase dealer engagement, performance, and sales growth
• Establish clear success metrics and regularly evaluate program ROI and effectiveness
• Recommend program enhancements based on performance insights and dealer feedback

Program Execution & Process Excellence

• Build scalable internal processes that support smooth program execution across departments.
• Identify and resolve process gaps that impact program delivery or dealer experience
• Maintain strong cross-functional coordination to support program implementation and maintenance

Dealer Adoption & Engagement

• Partner with channel marketing and communication managers to create effective dealer-facing launch and adoption strategies
• Support sales teams with tools and messaging to drive program awareness and participation
• Increase dealer awareness, understanding, and utilization of programs over time

Promotional Strategy

• Develop and own the strategy for channel-facing promotions that drive incremental sales, strengthen dealer engagement, and align with business unit growth objectives
• Lead end-to-end planning, execution, tracking of promotions, using insights to continuously refine future promotional effectiveness

Cross-Functional Leadership

• Act as the primary internal point of contact for dealer facing programs
• Align stakeholders across marketing, sales, finance, customer service and leadership

Continuous Improvement & Innovation

• Identify new opportunities for programs that support dealer growth and competitive differentiation
• Benchmark industry best practices and evolving dealer needs
• Introduce improvements that increase program impact while simplifying administration

Requirements

Ideal Candidate Profile:

• 8+ years’ experience in program or project management experience in marketing, channel, or partner programs
• Ability to think strategically while driving operational execution
• Skilled at cross-functional collaboration and stakeholder alignment
• Strong analytical and problem-solving capabilities
• Excellent communication and organizational skills
• Experience supporting sales channels, dealer networks, or partner ecosystems is preferred

How We Work to Deliver a Best Experience: Our Culture

• Our Core Value: We do the right thing, always
• Our Seven Cultural Behaviors
  • Empowerment - We trust our people.
  • Ownership - We take 100% responsibility for our roles actions, and results.
  • Leadership - We all lead by example and talk direct with respect (DWR).
  • One Team - We are One Springs Team.
  • Customer First - We consider our customers' needs before every decision.
  • Continuous Innovation - We are constantly learning, innovating, and improving.
  • Speed - We define priorities and operate with a sense of urgency and agility.