Mspark is a pioneering data & marketing technology company that bridges the gap between targeted marketing and real-world impact. We specialize in creating seamless, omni-channel experiences for consumers. Our platform integrates cutting-edge digital advertising across display, video, CTV, Meta, Google and DOOH with sophisticated, data-driven direct mail campaigns. We help the world’s top brands create a cohesive customer journey that drives measurable results online and offline.
Project Phoenix is Mspark's new business operating system — a company-wide transformation spanning how we go to market, how we run our technology and systems, and how we operate day to day. This role sits at the center of that effort. The Program Manager is the connective tissue across Phoenix's three workstreams — Running the Business, Strategy and Planning, and Execution and Operations — ensuring the overall program moves forward as one coordinated effort rather than three parallel tracks.
Within Strategy and Planning specifically, Phoenix is anchored by three foundational initiatives we refer to internally as the Nirvana stages — the future-state systems that, once in place, give Mspark the operating foundation the rest of Phoenix builds on: the Rippling/Concur replacement, the Sage/Maestro replacement, and the Dynamics replacement. This role operates at both levels of the program: partnering with the three workstream owners at the strategic level and partnering directly with the owners of each Nirvana stage to keep those foundational initiatives on track and well-sequenced relative to one another.
This is a newly created position reporting directly to the CEO for the duration of Project Phoenix. It is designed for someone who can operate with real ownership at the intersection of planning, people, and communication. Depending on how the role and the company evolve, it may expand into a Chief of Staff position beyond the life of Phoenix — this is a role with significant room to grow alongside the company's needs.
Phoenix touches nearly every part of Mspark, and its success depends on more than good individual decisions in Sales, Technology Strategy, or Execution — it depends on those efforts staying connected, sequenced correctly, and communicated clearly to the entire company. This role exists to make sure that happens.
This role is scoped around Project Phoenix in the near term. As Phoenix matures and the company's needs evolve, there is a clear path for this position to expand into a broader Chief of Staff role supporting the CEO across the business.

Mspark, a direct marketing company with proven ROI, partners with 3,000+ clients to create measurable campaigns with guaranteed results. We do that by leveraging the most up-to-date, impactful consumer data insights across 135+ million households to achieve measurable, consistent results. For 35+ years, we have served as a trusted partner for large national brands and small local businesses within the industries of restaurant, retail, telecom, home services, and more.
Mspark is headquartered in Helena, AL, and owned by Creekstone Capital Group partners David Merwin and John Ezzell.