Program
Manager –Partner Marketing

Location:
Mexico
Function:
Marketing
Reports to:
Director – Marketing

Role
Overview

The Program Manager –
Marketing supports and executes GTM initiatives across Ignite, Liftoff,
Accelerate, and Skilling programs in Mexico. The role is centred on partner-led
marketing, working closely with institutions and ecosystem partners, managing
marketing and PR agencies, and driving social media and event-based activations
to support platform growth.

This is a hands-on role for
a senior marketing professional who brings strong execution discipline, partner
coordination experience, and comfort operating across multiple channels and
stakeholders.

Key
Responsibilities

Campaign & Partner
Marketing Execution

• 
  Execute GTM initiatives
  through institutional and ecosystem partners including universities,
  training centers, associations, incubators, and government programs
• 
  Act as the owner and expert
  for through-partner marketing, enabling partners with playbooks, assets,
  and localized campaigns
• 
  Manage partner timelines,
  commitments, follow-ups, and execution quality across programs

Social Media & Events

• 
  Plan and execute
  program-led social media initiatives aligned to GTM priorities in Mexico
• 
  Drive event-based marketing
  including webinars, orientation sessions, workshops, roadshows, and
  ecosystem events in collaboration with partners and field teams
• 
  Track performance of social
  and event channels and optimize based on outcomes

Agency & PR Management

• 
  Manage external marketing
  agencies across social media, content, design, and events
• 
  Work closely with a PR
  agency to support media outreach, press releases, partner announcements,
  and ecosystem visibility
• 
  Own agency briefs, scopes
  of work, timelines, budgets, and quality control

Platform Growth &
Operations

• 
  Support user onboarding,
  activation, and engagement journeys through partner channels and CRM-led
  communication (email, WhatsApp, in-platform)
• 
  Collaborate with product,
  growth, and triage teams to track conversions and funnel movement
• 
  Maintain structured
  trackers and prepare weekly and monthly MIS reports covering campaigns,
  partners, agencies, social, events, and PR performance

Content & Collateral

• 
  Coordinate development of
  localized marketing assets including partner kits, decks, brochures,
  landing pages, social creatives, and event collateral.
• 
  Ensure brand consistency
  across partner, agency, and media-facing communication

Skills
& Experience

• 
  6–8 years of experience in
  marketing, program management, or GTM execution roles
• 
  Strong expertise in
  partner-led marketing and ecosystem-based growth, preferably in Mexico
• 
  Proven experience managing
  marketing and PR agencies
• 
  Hands-on experience with
  social media management and event marketing
• 
  Background in EdTech,
  skilling, or entrepreneurship ecosystems is a strong advantage
• 
  Strong project management
  and stakeholder coordination skills
• 
  Comfortable with CRM
  workflows, UTMs, dashboards, and performance reporting
• 
  Fluent in Spanish with
  strong written and verbal communication; English working proficiency
  preferred