At Klue, our team of experienced analysts design and deliver research programs for a wide range of business-to-business (B2B) technology companies. Using a structured, scalable process, we enable our clients to improve their win rates by making more informed and impactful business decisions.
Klue acquired Goldpan.ai in 2025, enhancing our product offering. With this acquisition, we are continuing to add invaluable win-loss data to enrich the roles of our ever-growing client-base. We are excited about what the future holds ahead for us and our clients!
As a Program Management Associate, you'll operate at the intersection of win-loss research, B2B technology programs, and qualitative research recruitment operations. You'll leverage tools like HubSpot, Nooks, LinkedIn, and AI-assisted workflows to build outreach campaigns and recruitment processes that transform contact data and stale CRM data into completed, high-quality research interviews.
Your mission? To recruit qualified participants for win-loss research programs that B2B technology companies rely on to make more informed, impactful business decisions. You'll champion outreach quality, partner closely with CSMs and Researchers, and influence how programs run — helping shape how Klue delivers win-loss research at scale. When clients get the interviews they need, the Win-Loss team succeeds too.
You'll work hands-on with multi-channel outreach, program management, and AI-forward workflows, executing recruitment processes that directly impact research quality and client outcomes. You'll develop expertise in win-loss interview recruitment, becoming the internal expert on outreach strategy across Klue's programs.
You'll see a direct impact on interview utilization and client retention while strengthening your ability to run complex, high-volume research programs with precision. Working closely with CSMs, Researchers, AEs, and AI Ops, you'll play a meaningful role in shaping how Klue's Win-Loss team delivers research programs at scale.
As you excel, you'll gain opportunities for expanded ownership and growth — whether that's deepening your expertise within the PMA function or moving into qualitative research, customer success, or outbound sales.
Interview Recruitment and Outreach. Execute high-volume, multi-channel outreach via email, phone (parallel dialing via Nooks), and LinkedIn to recruit qualified participants for win-loss research interviews. Manage outreach across ~30 active customer programs simultaneously, track and update recruitment statuses in HubSpot accurately and on time, identify when programs are stalling, investigate root causes, and proactively propose solutions. Test new outreach tactics and contribute ideas to improve interview conversion rates across the team.
Interview Qualification and Handoff. Ensure interview opportunity data is clean, structured, and qualified before research calls. Proactively fill in missing details on HubSpot interview cards and communicate with researchers about anything that could affect interview quality or research scope alignment — so researchers are never walking into a call underprepared.
Internal Collaboration and Account Health. Serve as a connected, communicative member of each program's account team alongside the CSM and Researcher. Regularly share recruitment status, challenges, and proposed solutions so the team is never caught off guard. Contribute to account health discussions, flag risks to program momentum or renewal, and join customer calls when needed.
Recruitment Expertise and Continuous Improvement. Build fluency in Klue's outreach approaches (Sales First, Leadership First, Klue Direct) and when each works best. Informally advise AEs, CSMs, and Researchers on recruitment strategy. Lean into AI tools and automations to work faster and smarter, and propose improvements to team processes and outreach workflows.
We want you to love the role you're in, and believe these skills and experiences will help you be successful. You'll know you're on track when:
You're consistently hitting your individual monthly target of 80 completed interviews.
HubSpot and our operations platform are always up to date, statuses are accurate, editorial cards are complete, nothing falls through the cracks.
Researchers never walk into an interview underprepared because of something on the recruitment side.
The internal account team knows what's happening in your programs without having to ask.
When a program is struggling, you're already working on a root cause and a proposed solution before anyone escalates.
You're actively contributing ideas and improvements to the team, not just running the playbook.
Must Haves
Highly organized with strong time management. You can keep 30 programs straight without dropping the ball.
Self-driven and persistent. You're not afraid of rejection and you follow through on what you commit to.
Concise, confident and proactive. Clear, professional communicator across email, phone, and LinkedIn.
Collaborative by default. You operate as a genuine team member and keep your account team in the loop.
Curious and discovery-minded. You dig into root causes and don't accept surface-level answers when something isn't working.
Outreach strategy. Willing to use LinkedIn as a core outreach tool (this is non-negotiable).
Nice-to-Haves
Comfortable with change and ambiguity, processes evolve quickly at Klue and you adapt without friction.
Background in psychology, anthropology, market research, business analytics, or any field that builds genuine curiosity about why people make decisions.
Familiarity with outreach sequencing tools, HubSpot, or CRM platforms.
Exposure to B2B SaaS, win-loss research, or qualitative research programs.
Comfort with AI tools and an automation-first mindset.
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Not ticking every box? That’s okay. We take potential into consideration. An equivalent combination of education and experience may be accepted in lieu of the specifics listed above. If you know you have what it takes, even if that’s different from what we’ve described, be sure to explain why in your application.
At Klue, we're committed to building a high-performing team where people feel a strong sense of belonging, can be their authentic selves, and are able to reach their full potential. If there’s anything we can do to make our hiring process more accessible or to better support you, please let us know, we’re happy to accommodate.
At Klue, you’ll push the boundaries of what’s possible. For yourself, your team, and our customers. The environment here feels more startup than corporate. You’ll roll up your sleeves, build, iterate, and level up. This is a place where your ideas matter, you can shape what comes next, and leave your mark.
If you’re looking to join a category-defining company… where you own big outcomes, influence real customers, and work with smart, gritty people… you’ll thrive here.
Unlock Your Potential. Take Risks. Take Action. Innovate
We love the balance of connection and flexibility. We work Office-First, with ahybrid touch, and work together in our vibrant offices on Mondays, Wednesdays & Thursdays to collaborate, brainstorm, and build together.
Our main hiring hubs are in:
🇨🇦 Vancouver (HQ)
🇨🇦 Toronto
🇬🇧 London
High Performance Culture. We reward high performance and growth through career development, coaching, and annual performance reviews.
Comprehensive benefits: Extended health & dental coverage that starts on Day 1. Fun perks like discounts at Goodlife and Perkopolis are gravy.
Ownership: All full-time employees have the opportunity to participate in our Employee Stock Option Plan.
Our Vacation Policy is Take The Time You Need. We just ask that you give notice and don’t leave your team hanging.
Top-tier tools. All employees will receive a Mac (or PC, if that’s your jam) and access to A+ tooling.
AI First. All employees are encouraged to lean into AI to work smarter and faster. Built something cool lately? Show us at our Friday Show, Don’t Tell Meetings.
Growth / Leadership. Direct access to our leadership team, including our CEO, and opportunities to connect with incredible people across the company.
Social connection. There’s no shortage of ways to stay connected and have fun. We get together once a year in Vancouver for a company- wide kickoff. Throughout the year our Hubs hold regular social events.
Dog-friendly spaces. Bring your four-legged friend along in Vancouver or Toronto, as our offices are pup-approved.
We’re on a mission to help organizations stop losing winnable deals. Klue’s AI agents generate market, competitor, and buyer insights in a unified platform. We ensure it’s trustworthy, automated, and activated across every department, so they have the answers they need to own their market.
✨ Here’s what makes us tick:
Klue is AI-first at its core. It’s wired deep into our internal processes and tooling, powering our small but mighty team. It drives Klue’s autonomous agents that handle the heavy lifting for customers: collecting intel, generating insights, and ensuring content is updated and available across departments. Our agents help them scale their impact, stay ahead of the market, and reclaim the time that used to be consumed by manual, repetitive busywork.
Competitor Insights. Klue helps revenue teams win more competitive deals by turning market, competitor, and buyer signals into insights teams can actually use. Our AI analyzes calls, CRM data, and real buyer feedback to give product marketers and sellers a clear picture of what’s happening in their market and why deals are won or lost. We’re a curious, collaborative team building a platform that helps companies compete with confidence, and we’re looking for people who want to do meaningful work alongside others who care about craft and impact.
A culture of curiosity, ownership and winning together We’re a fast-growing, globally-distributed team based in Vancouver (with hubs like Toronto), scaling quicker than ever. We value people who own their domain, act boldly, stay curious and thrive in a collaborative, high-performance environment.
Explore More
Ignition Acquisition (2025)
Goldpan.ai Acquisition (2025)
Win-Loss Acquisition (2023)
Series A (2020)
Series B (2021)
By submitting your application, you agree that Klue may collect your personal data for recruiting, global organization planning, and related purposes. We may use automated or AI-assisted tools to support our recruitment process. All hiring decisions are made by our hiring team
Klue is an AI-powered Competitive Enablement and Win-Loss Analysis platform designed to help product marketers collect, curate, and deliver actionable competitor and buyer insights to empower revenue teams to win more business.
Klue enables enterprise sales teams to win more business by providing dynamic insights about competitors. The platform uniquely brings together external competitive intel and internal knowledge from your team in the field. Then, makes it easy for Sales to access the information wherever they are. Built by product marketers to give organizations the advantage in every competitive environment.
We obsess about your competition so you don't have to.
