The people here at Apple don't just create products — they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it.
The Commercial team is involved in both the day-to-day running and long-term planning of Apple Music. Within Commercial, the New Growth Programs team is an incubator dedicated to identifying, testing, and scaling new ways to grow Apple Music subscribers.
We are looking for a program lead to own one of the team's core tentpoles: growing Apple Music through Apple's hardware route to market. This spans Apple Retail (online and in-store), the worldwide sales channel, and hardware partnerships, with the goal of making Apple Music a selling point at the moment customers buy their hardware
In this role, you will take growth ideas from concept to market across the retail and channel pillar. You will design the commercial constructs — offers, incentives, co-funding, and merchandising — that make Apple Music part of the hardware purchase, and you will drive the cross-functional execution needed to land them with Apple Retail, Worldwide Sales, regional teams, Finance, Marketing, and Product.
This is a role for someone who can hold the whole play in their head and see it through: set the vision, map the play-by-play, bring the right teams together, and keep the ball moving until the program is live and measured. You will be the person every partner team knows to call.
Experience with retail, worldwide sales, or channel partner programs; familiarity with hardware go-to-market and channel economics
Experience with subscription businesses and funnel metrics (trial, conversion, retention, LTV)
Experience launching consumer offers or bundles with retail or channel partners, ideally across multiple regions.
Analytical capability to size opportunities and evaluate results; comfort partnering with Finance and Data Science team members
Background or interest in music, media, or consumer services is a plus.
MBA or equivalent advanced degree preferred.
8+ years in strategy activation, program management, go-to-market, channel or retail marketing, business development, or a related commercial role
Demonstrated track record of driving cross-functional programs from idea to launch, with multiple stakeholder teams and no direct authority over the
Strong commercial judgment: comfortable building business cases, reading a P&L, and framing trade-offs for senior audiences.
Exceptional interpersonal skills and emotional intelligence; able to build trust quickly and bring teams with competing priorities together
Perseverance and hustle: owns outcomes, pushes through ambiguity and setbacks, and keeps momentum without being asked
Clear, concise communicator in writing and in the room.
Bachelors degree
We’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. And the same innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it. This is where your work can make a difference in people’s lives. Including your own.
Apple is an equal opportunity employer that is committed to inclusion and diversity. Visit apple.com/careers to learn more.
