Job Description

1. Set strategy and guideline for field force management and lead to implement those strategies and guideline in accordance with the local situation.
2. Develop contents that field force can use for sales and promotion to enhance sales success rate.
3. Plan and execute training for sales field forces to enhance the sales capability.

Role and Responsibilities

• Strategize the overall marketing strategy to be in line with Samsung Brand Store direction and growth

• Align with HQ / RHQ directives, build and manage the local country brand & marketing strategy, corresponding calendar and budget from 360 global / regional marketing initiatives to local seasonal marketing activities within the timeline including for new product launches, events, in store launches & etc

• Keep up with the latest market trends and implement out of box marketing strategies

  • Seamless customer journey

  • Customer engagement

  • Increase store traffic & conversion

• Analyze and understand customer’s demand for customer engagement

• To work closely with other teams (PM, Marcom, Retail Experience, Sell In / Sell Thru, external agencies and partner) to ensure the successful execution f the trade activities.

• Liaising with mall management on all marketing related matters.

• Manage and monitor the approved marketing budget, ensuring optimal allocation and ROI based on the given budget

• Monitor and analyse the performance of retail marketing campaigns, providing post campaign reports, insights and optimization recommendations.

#LI-midsenior #LI-SME

Skills and Qualifications

• Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways

• Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions

• Normally receives little instruction on day-to-day work and receives general instructions on new assignments

• Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience

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