Professional Marketing Manager-Oral Healthcare
Minimum required Education:
Bachelor's/ Master's Degree
Minimum required Experience:
Minimum 6 years of marketing experience
Your role:
As the Professional (Medical) Marketing Manager Philips Oral Health Care at Personal Health Greater China, you will develop medical Marketing strategies and Activation programs to drive healthcare professional (HCP) recommendation of our Oral Health Care propositions, while positioning the brand as an Oral Health Care expert.
In this Greater China position, you will fulfill a responsibility to deliver the strategy through program development all through Activation and supporting Professional Sales Plans. Key to success is bringing creative HCP insights into the professional marketing plan, integrating clinical evidence and the KOL strategy into the plan, and driving in market execution of relevant new programs.
Main Responsibilities:
- Develop and deliver comprehensive medical marketing programs strategy to support the Health & Wellness Business and Brand Ambitions.
- Develop the supporting business cases based on the strategic plan.
- Engage with Dental and Healthcare professionals to understand, accept and recommend the product ranges.
- Support translating the Professional Marketing Strategy into Activation and Sales plans in Greater China
- Establish Healthcare Professional education programs in the area of Oral Health Care in Greater China
- Define and execute the professional digital marketing plan, with focus on Dental Clinics
- Ensure robust KPIs and tracking of medical marketing programs/activities to demonstrate clear ROI
You're the right fit if:
1. Min. 5-8 years of relevant and successful end2end medical/clinical business/marketing experience in consumer healthcare, Oral Health Care, Nutrition or Pharmaceutical industry;
2. Ability to build a professional Marketing Strategy, translated in YoY targets, programs from planning to execution
3. Experience in digital programs to engage Professionals
4. Fluent Oral English and Chinese
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business
• Discover our rich and exciting history
• Learn more about our purpose
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here
Over the past decade we have transformed into a focused leader in health technology.
At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
We see healthcare as a connected whole. Helping people to live healthily and prevent disease. Giving clinicians the tools they need to make a precision diagnosis and deliver personalized treatment. Aiding the patient's recovery at home in the community. All supported by a seamless flow of data.
As a technology company, we – and our brand licensees – innovate for people with one consistent belief: there’s always a way to make life better.
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