CASETiFY

Product Specialist / Assistant Product Manager (Phone Case/ Accessories)

CASETiFY  •  Shenzhen, CN (Onsite)  •  4 hours ago
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Job Description

Purpose of Position

  • CASETiFY is seeking a Product Specialist / Assistant Product Manager to join our global Product Development team. Reporting to the Head of Product Development, you will be responsible for growing their respective product category and collection businesses by collaborating with a cross-functional product-creation team, gathering, analyzing, and presenting consumer and market insights, and ensuring competitive positioning. You will support daily product development tasks from early concept to market delivery. You will operate at the intersection of strategic conception, product collection, merchandising, design, technical feasibility, and business and market objectives. Your key responsibilities include expertise in consumer and market trends, global line planning, and profound product knowledge; execution of product milestone meetings; monitoring sales performance, IMU product margins, and SKU efficiency to deliver high-impact analytics for executive decision-making.

Job Descriptions

Product Strategy and Planning:

Line Management and Merchandising:

  • Optimizing the product assortment and ensuring an appropriate balance of core, seasonal, and innovation SKUs.
  • Analyzing sales data, trends, and consumer insights to inform line planning.
  • Determining product pricing and placement within the retail/digital channels.
  • Aligning merchandising strategies with broader brand and channel initiatives.

Financial and Operations Management:

  • Monitoring sales performance, IMU product margins, and SKU efficiency to deliver high-impact analytics for executive decision-making.
  • Identifying opportunities to improve efficiency across the product line and developing lines within the product development costing targets.
  • Collaborating with cross-functional teams to address operational challenges.

Cross-functional Collaboration & Communication:

Key Performance Metrics:

Requirement

  • Bachelor's or Master's degree in Business, Marketing, Engineering, or a related field.
  • 5+ years of experience in a product-related role.
  • Strong business acumen.
  • Proven track record of collaborating effectively with cross-functional teams and aligning product strategies with business objectives.
  • Strong analytical, strategic thinking, and problem-solving skills.
  • Familiarity with agile methodologies, product development processes, and project management tools.
  • Excellent communication, presentation, and interpersonal skills, with the ability to influence and align stakeholders around category-specific priorities.
CASETiFY

About CASETiFY

CASETiFY is a renowned global lifestyle brand that specializes in providing customizable tech accessories. As industry leaders, we are dedicated to trend forecasting and ensuring the protection of what matters most to our customers. Our community platform is designed to foster creativity and self-expression, making us the go-to brand for personalized tech accessories.

Headquartered in Hong Kong, CASETiFY has a strong international presence with offices in Los Angeles, Seoul, Shanghai, Taipei, and Tokyo, and more. Our team is comprised of individuals from over 27 different nationalities, reflecting our commitment to diversity and culture.

At CASETiFY, we believe in supporting causes that matter to us and our global community. We are proud advocates of diversity and inclusivity and strive to create an equal opportunity environment. As such, we encourage applicants from all backgrounds to apply for positions within our organization.

Our commitment to excellence is evident in every product we offer. From phone cases to watch bands, we use only the highest quality materials to ensure durability and functionality. Our products are not only stylish but also protective, providing customers with peace of mind and a sense of personalization.

CASETiFY is more than just a brand; it is a lifestyle. Join us in our mission to protect what matters most while expressing your unique style.

Industry
Retail & Ecommerce
Company Size
501-1,000 employees
Headquarters
Hong Kong, HK
Year Founded
2011
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