Job Description

The Product & Solutions Organisation (PSO) drives commercial growth and strategic alignment across Middle East, Africa, Turkey and Pakistan (METAP). We bridge the gap between Product and Sales to unlock new revenue streams, accelerate product adoption, and scale high-impact solutions in local markets.

By turning complex product strategies into execution-ready commercial momentum, PSO ensures our markets move faster, sell smarter, and deliver consistent value to our clients.

Responsibilities:

1. Own the strategy and operations of brand advertising pricing and competitiveness — drive continuous pricing optimization based on competitive landscape, client segmentation, and product value to strengthen brand advertising market competitiveness;

2. Conduct systematic competitive research on pricing models, and product competitiveness across competing platforms; deliver actionable competitive strategy recommendations to support product and sales decision-making;

3. Own problem statements end-to-end: research, strategy, execution, and scaling. Present business cases and models to senior leadership with clarity and insight;

4. Build and maintain core monitoring frameworks for brand advertising pricing; conduct anomaly diagnosis and data-driven strategy adjustments; drive standardization and automation of pricing rules, approval processes, and cross-market price governance. Drive operational excellence once initiatives are live.

5. Develop and lead end-to-end GTM strategy for TikTok Premium Reach solutions (e.g., TopView, Pulse, Top Feed), including market expansion (new geo launches), product positioning, and narrative development; define clear value propositions tailored to client segments and maturity levels

6. With the goal of improving advertiser brand ad creative quality and campaign performance, deeply understand AI creative tool capabilities and drive AI creative productization and client adoption in brand advertising scenarios;

7. Build brand advertising creative methodologies and best practices; leverage AI creative capabilities to help advertisers improve asset quality and production efficiency; collaborate with Product and Engineering teams on requirement definition and GTM strategy;

8. Act as a central point of orchestration to drive consistency, speed, and impact across regions: Lead cross-functional alignment across Product, Sales, Marketing Science, and Regional Operations to ensure seamless execution of pricing, product, and GTM strategies across markets; drive sales enablement at scale through training programs, playbooks, and strategic narratives to improve seller effectiveness, consistency, and adoption of Premium Reach solutions.