Department: Online Business
Location: Gurugram, India
Lenskart is India’s fastest-growing eyewear brand, disrupting the industry with innovative design, digital-first strategies, and a strong omnichannel presence. We are a global eyewear tech company committed to helping people see better through a relentless focus on customer experience and operational excellence.
We are seeking a high-impact Global Online Business Leader to own and aggressively drive the Online P&L for India and our global footprint
This strategic role demands a leader who can deliver high-velocity growth through a holistic strategy encompassing:
Performance Marketing Excellence
Marketplace & Quick Commerce Expansion
A Category-Led, Consumer-Backward mindset
The leader will oversee regional online teams, ensuring a cohesive, compelling, and globally consistent online presence across all markets.
Ownership: Own the end-to-end Online P&L for all channels and geographies.
Strategy: Define and execute a holistic online growth roadmap by rigorously working backward from consumer needs to build innovative, category-leading solutions.
Channel Integration: Integrate marketplace and quick commerce strategies into the overall business plan to capture new growth opportunities and customer segments effectively.
Acquisition & Retention: Drive aggressive customer acquisition, retention, and reactivation strategies across all digital channels (Meta, Google, Affiliates, Programmatic, etc.).
ROI Optimization: Lead internal performance marketing teams and agency partners to ensure high ROI campaigns and optimize media spends based on LTV and sophisticated audience cohorts.
E-commerce Scale: Develop and scale strategies for key marketplace and quick commerce platforms, managing relationships and optimizing presence to maximize sales velocity.
Leadership: Lead regional online channel teams, providing strategic direction and operational support to drive localized revenue targets.
Consistency: Ensure market-specific growth is accelerated while maintaining global brand, operational, and tech consistency
Experience: Collaborate closely with product and tech teams to create a best-in-class online experience across Lenskart’s digital assets (web/app).
Conversion: Drive continuous experimentation and A/B testing to dramatically improve conversion rates, engagement, and retention metrics.
Data-Driven Decisions: Monitor key performance dashboards and funnel metrics daily/weekly to inform rapid, data-driven decisions.
Forecasting: Lead growth forecasting, sophisticated customer segmentation, and hyper-targeted audience strategies to power scalable marketing efforts.
Unification: Work closely with supply chain, category, CX, merchandising, and creative teams to ensure a unified customer journey and seamless operational execution across all online touchpoints.
P&L Responsibility: A proven history of managing the complete income and expense statement for a large-scale digital business, with a focus on sustainable profit and aggressive revenue growth.
Product-Driven Customer Experience: The ability to lead technical teams to build digital features that simplify complex buying decisions, such as virtual fitting tools and seamless try-on experiences.
Strategic Marketing Oversight: Expertise in managing large advertising budgets across search engines and social media, ensuring the cost to acquire a customer is balanced against their long-term value.
Multichannel Distribution: Practical experience scaling sales through company-owned websites, mobile applications, third-party marketplaces, and rapid-delivery platforms.
Customer Experience focus: The skill to analyze complex customer data to identify friction points in the digital journey and implement rapid improvements to drive customer experience online.
Cross-Functional Leadership: A track record of aligning diverse departments—including supply chain, creative design, and engineering—to ensure a consistent customer experience across different global regions.
At Lenskart, we believe that clear vision is fundamental to the personal development and well-being of an individual, and our aim is to build tech-enabled solutions that improve access to affordable and quality ‘Eyewear for All’. We commenced our operations in India as an online business in 2010 and opened our first retail store in New Delhi in 2013. Since then, we have scaled through both the online and offline channels and have established a presence through our retail stores, websites, mobile applications, and other channels.
