Job Description

About the role

We’re looking for a Product & Regional Marketing Manager to drive product marketing and regional marketing initiatives across Northern Europe, with a primary focus on Germany, alongside the Netherlands

Reporting to the Head of Product & Regional Marketing, you will work closely with Product, Analytics, Creative, Paid Media, PR, CRM, and more to ensure our product and marketing initiatives resonate with SMEs across Northern Europe — supporting the hands-on execution of local initiatives, key go-to-market and campaign initiatives.

You will own the understanding of market performance in your region and help drive improvements - from acquisition to activation.

You will also partner closely with product teams on the one side and marketing teams on the other to position and manage product GTMs.

What you'll do

• Drive regional marketing performance
  Track and analyze marketing performance across your markets. Identify, plan, and execute opportunities to improve brand and acquisition growth, in collaboration with central teams.
  
  
• Set up and execute local initiatives
  Focus on influencer, affiliate, and partnership marketing. Scope opportunities, conduct outreach, manage the pipeline, negotiate deals, write scripts, and more. Participate in events as required. Build a network of local partners.
  
  
• Ensure strong local messaging
  Collaborate closely with Paid Media, Web, Creative, and other teams to develop and approve local assets. Work closely with the Localization team to ensure transcreation quality.
  
  
• Manage product GTMs and updates
  Plan and execute product launches, ensuring strong market impact and clear positioning. You may also lead international product launches beyond Northern European markets, coordinating execution across multiple regions when assigned.
  
  
• Develop strong market and product insights
  Build a deep understanding of customer needs, competitive dynamics, and local market conditions across Northern Europe, and use these insights to shape messaging and campaign strategies.
  
  
• Collaborate across teams
  Partner with Product, Analytics, Creative, Paid Media, PR, CRM, and more to align initiatives and deliver coordinated market impact.
  
  
• Advocate for your markets
  Advocate for the needs and opportunities of Northern European markets in product and marketing discussions.

What you bring

• Product marketing experience5+ years of experience in product marketing, growth marketing, and/or brand marketing, ideally in fintech, SaaS, or B2B environments.
  
  
• Influencer, affiliate, and partnership marketing: Hands-on experience building and scaling influencer, affiliate, and partnership marketing programs - sourcing opportunities, negotiating deals, and managing a partner pipeline end to end.
  
  
• Experience working closely with Paid Media and performance marketing teams to drive growth via local creatives and tests.
  
  
• Ability to develop clear positioning, compelling messaging, and strong marketing concepts that resonate locally.
  
  
• Excellent project management and stakeholder coordination skills, with the ability to lead complex initiatives across teams in a matrix organization.
  
  
• Highly action-oriented, flexible, and hands-on, with the ability to navigate ambiguity and move initiatives forward.
  
  
• Strong familiarity with Northern European markets, particularly Germany, and an understanding of SME customer needs.
  
  
• Experience leading product go-to-market initiatives and driving product adoption across markets.
  
  
• Data-driven mindset: Comfortable working with performance data and turning insights into practical growth initiatives.

• Fluency in English and native Level in German is required. Dutch is a plus.

• Comfortable leveraging AI tools in daily workflows to improve productivity, research, content creation, and campaign execution.

  
  
  

What You Will Get In Return