AIA

Product Proposition & Strategy, Consultant (Manager)

AIA  •  Hong Kong, HK (Onsite)  •  3 months ago
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Job Description

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

Formulate product strategy and proposition to penetrate different customer segment via retail and digital distribution platform for bank and broker channels.

Roles and Responsibilities:

  • Initiative and execute product and segmentation strategies to penetrate different segments to uplift productivity
  • Drive discussion on new or enhanced product solutions to increase partners engagement, channel expansion and insurance penetration
  • Co-ordinate closely with partners and internal to ensure product proposition & strategies are aligned with country plans and executed in a timely manner to support different distribution channels
  • Work with Product Innovation, Development & Delivery to plan and ensure product can be delivered as planned
  • Work collaboratively with PD sales team to drive channel specific product proposition and develop different sales enabler including product offer, sales tools and segment stories that is applicable to different partners / different segments
  • Coordinate with partners to provide up to date market information such as trends, competitors activities and product details for strategic planning and ad hoc initiatives
  • Provide ad hoc support in projects and initiatives as assigned

Job Requirements:

  • University / College graduate plus minimum 10 years relevant experience
  • Creative mind set
  • Customer-oriented service
  • High proficiency in written English and Chinese
  • Good communication, presentation and influence skills
  • Insurance product knowledge
  • Good timeline management skill
  • With Bancassurance experience is an added advantage

Others:

  • You are required to obtain relevant license if your job involves in regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

AIA

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$328 billion as of 30 June 2025.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

(1) Hong Kong SAR refers to the Hong Kong Special Administrative Region.

(2) Macau SAR refers to the Macau Special Administrative Region.

Industry
Finance & Insurance
Company Size
10,000+ employees
Headquarters
Central, HK
Year Founded
Unknown
Website
aia.com
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