Job Description

Why Zurich

This role supports product marketing and go-to-market execution, working closely with product and distribution teams to deliver clear, compliant and customer-friendly marketing materials.

Job Responsibilities:

1. Product Marketing & Go-to-Market

• Support product launch and revamp initiatives by coordinating go-to-market activities, timelines and deliverables.
• Work with product teams to translate product features, benefits and technical details into clear, customer-friendly propositions and marketing messages.
• Develop and maintain product marketing materials, including product brochures, sales presentations, digital assets and promotional content.
• Support ongoing product maintenance by coordinating timely updates to marketing materials in line with product or regulatory changes.
• Ensure all product marketing materials are accurate, compliant and aligned with approved product propositions and brand guidelines.

• Assist in the execution of product-focused promotional campaigns across digital, social and offline channels.
• Coordinate with internal stakeholders and external vendors to deliver campaign assets on time and to expected quality standards
• Support selected brand or umbrella campaigns by contributing product-related content and materials.

• Support partnership-led marketing initiatives executed on partner platforms (e.g. airline, travel or lifestyle partners) by ensuring alignment with Zurich’s brand, messaging and customer communication standards.
• Review co-branded materials to ensure consistency with approved product propositions, brand guidelines and communication tone.

• Conduct basic market and consumer research to benchmark competitor product marketing, campaign messaging and execution standards.
• Apply insights from market best practices to continuously improve the quality and consistency of marketing materials.

• Assist in budget tracking, vendor coordination and payment processing.
• Support product campaign and product reviews by consolidating performance data and execution feedback.

Job Requirements:

• Bachelor's degree in Marketing, Business, Communications or a related field.
• Minimum of 3-7 years of relevant experience in product marketing or marketing execution, preferably within life insurance, insurance or financial services.
• Experience supporting product launches, go-to-market execution or development of marketing materials
• Strong ability to understand technical product information and translate it into clear, customer-friendly marketing content.
• Good coordination and project-management skills, with experience working across product, distribution and compliance teams.
• Independent, proactive, detail-oriented, and adaptable in a fast-paced environment.
• Strong written and verbal communication skills in English and Cantonese (Traditional Chinese); Mandarin is an advantage.

At Zurich, we like to think outside the box and challenge the status quo. We take an optimistic approach by focusing on the positives and constantly asking What can go right?

We are an equal opportunity employer who knows that each employee is unique - that’s what makes our team so great!
Join us as we constantly explore new ways to protect our customers and the planet

• Location(s): HK - Hong Kong
• Remote working: