Job Description

Mission

Ready to build the future of digital acquisition in banking? At ING, we’re transforming how customers discover, choose and start their relationship with the bank - and ing.ro is at the core of this journey. We’re looking for a tech-savvy Product Owner with an e-commerce mindset who can turn our website into a high-performing acquisition engine- driving conversion, enhancing customer experience and scaling impact.

About the team

You will be part of the Acquisition & Growth ecosystem, working closely with teams across:

• Digital Marketing (performance & media);

• UX/UI & Customer Experience;

• IT & Engineering;

• Analytics & Experimentation;

• Global ING communities (Growth Tribe, Digital, Marketing);

We operate with a test & learn mindset, focusing on:

• Continuous experimentation (A/B testing, CRO);

• Data-driven decision making;

• Optimization of the acquisition funnel and onboarding journeys;

The team culture is:

• Outcome-oriented (conversion, acquisition, CX impact);

• Highly collaborative (cross-functional, cross-market);

• Forward-looking, with strong focus on AI, personalization and automation;

What success looks like (first 6–12 months)

• This person is expected to grow acquisition lps conversion rate +15 pp;

• This person is expected to grow GEO ranking at #1st for main prompts categories for the daily banking;

• Grow acquisition web pages loadspeed to 90 performance score on mobile;

Your day to day

You will act as the Product Owner for ing.ro, positioning it as a digital acquisition and e-commerce platform

Product ownership & delivery

• Own the product roadmap for ing.ro (product acquisition journeys);

• Prioritize initiatives based on conversion impact, business value and customer needs;

• Work closely with engineering teams to deliver features end-to-end;

Acquisition & conversion optimization

• Continuously optimize customer journeys, landing pages and funnels;

• Drive A/B testing and experimentation roadmap;

• Identify friction points and implement scalable conversion improvements;

• Act as a key contributor to acquisition performance (traffic → conversion → activation);

Technical & platform leadership

• Work hands-on with CMS platforms, HTML structures and page logic;

• Ensure performance, scalability, and flexibility of the website architecture;

• Translate business requirements into clear technical specifications;

• Collaborate closely with developers as a technically strong Product Owner;

AI & innovation

• Explore and implement AI-driven enhancements (personalization, content generation, search optimization);

• Act as an AI / Claude enthusiast, bringing new ideas into product development;

• Contribute to initiatives related to Generative AI and GEO (Generative Engine Optimization);

Stakeholder management

• Align with marketing, UX and global teams on roadmap and priorities;

• Act as a bridge between acquisition strategy and technical execution;

• Clearly communicate progress, trade-offs and impact;

What you bring to the team

Experience & mindset

• Strong experience as a Product Owner / Digital Product Manager;

• Proven background in e-commerce, digital acquisition or conversion optimization;

• Clear understanding of acquisition funnels, CVR drivers and online sales mechanics;

Technical skills (must-have)

• Strong technical background;

• Solid experience or understanding of: CMS platforms HTML (hands-on or very strong understanding);

• Website architecture and performance;

• Ability to work closely with engineers and translate business into technical logic;

Growth & experimentation

• Experience with: A/B testing Funnel optimization;

• Data-driven decision making;

• Strong analytical mindset (comfortable with KPIs, CVR, drop-offs);

AI & innovation

• Strong interest or hands-on experience with AI tools (e.g. Claude, GPT, GenAI tools);

• Curiosity to explore how AI can impact acquisition and onboarding journeys;

Collaboration & leadership

• Strong stakeholder management skills;

• Ability to influence across multiple teams;

• Clear, structured, actionable communication style;

What we offer

• Impactful work in a fun, inclusive and highly collaborative environment;

• Modern, open office spaces built for teamwork and creative work;

• Hybrid working model with flexibility baked in;

• Monthly benefit budget you can use your way;

• Extra paid vacation days based on total work experience;

• Continuous learning opportunities through ING Learning Centre, Udemy, Bookster, trainings and certifications;

• Internal mobility across ING worldwide, including short- and long-term international assignments;

• Opportunities to contribute to sustainability and CSR initiatives;

Job Application Safety Reminder

We’re seeing an increase in fraudulent job offers. To protect yourself, please:

• Apply only via official ING platforms ING uses Workday as its recruitment system.

• Verify the sender’s email — it should only come from @ing.com or @myworkday.com

• Know that ING will never request payments or banking details during the recruitment process.

How to apply

Click “Apply” on our careers site and submit your application through Workday We’re excited to meet you!

Discover ING Bank Romania

ING believes in a world where everyone has the right to grow and progress in their own way. We express this in our global tagline, “do your thing”. Perhaps more than in any other large company, we extend our belief in the power of autonomy to our own people. But there’s a catch. In return for great freedom, we expect people to do great things for our customers, our stakeholders, and ING at large.

To work here is to be surrounded by people who are energetic, ambitious, friendly and respectful: talented specialists who take responsibility and autonomy to make great things happen. We stay curious, thrive on change, and seek new and better ways to make it happen. Active in Romania for 30 years, ING Bank pioneered and challenged the local banking industry. Technology and innovation are at the core of what we do, making our products relevant for our customers’ lives and businesses.

ING Bank Romania is the only bank with an organic growth within the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is an universal bank with more than 1.8 million customers from three business segments: individuals (retail), SME and Mid-Corporate companies and Wholesale Banking.

Join us!