Job Description

Do you want to drive thefuture of our Nordic insurance experience?

Our mobile app is becoming the primary channel between customers and our insurance brand - where people manage their policies, receive proactive guidance, and get support when they need it most.

With a rapidly growing user base (1.8mio) across the Nordic markets, we are doubling down on building a market leading digital insurance experience that is simple, helpful, andpersonalised

We are now hiring a Product Owner/Product Manager to own and elevate the app experience end-to-end. This is a unique opportunity to shape how millions of customers interact with theirinsurances, from claims to travel protection, proactive insights, andpersonalisedassistancepowered by AI.

You will build the features, customer journeys, and AI capabilities that make our customers feel safe, informed, and supported. You will own a high-impact product area with clear ambitions: grow sales, engagement & customer loyalty.

Abouttherole

As Product Owner/Product Manager for our mobile app(s), you willbe responsible forthe product strategy, roadmap, and delivery of key app experiences for the Nordic Markets.

Your responsibilities include:

End-to-end ownership

• Own the app funnel, usage, and customer engagement metrics across the lifecycle - from onboarding to claims and retention.

• Define and execute a clear product strategy and roadmap that balances customer value, commercial outcomes, and technical feasibility.

• Drive measurable improvements in activation, frequency of use, claims experience & customer satisfaction

Customer and value focus

• Translate user insights, behavioral data, market signals, and competitive intelligence into clear opportunities.

• Build differentiated,personalisedexperiences that help customers understand their risks and get the right coverage.

• Leverage AI capabilities to enhance guidance, automate tasks, and create contextual experiences that feel effortless,intuitiveand proactive.

AI first Product Management

• A working practice of using AI tools in your own PM workflows

• We know that the AI space is constantly developing, therefore we are looking forsomeonegenuine curios about how AI fundamentally changes the product management role, designprocessand engineering pipeline.

Experimentation and product craft

• Run structured A/B tests and data-driven discovery work tovalidateand refine new features early.

• Establish a strong experimentation culture in the team focused on outcomes and learning.

• Ensure decisions are grounded in evidence, supported by clear hypotheses and measurable OKR's.

Cross-functional leadership

• Work closely with UX, Engineering, Data, Architecture, and Business Development, to deliver end-to-end experiences that meet business and market needs.

• Provide clarity and alignment across stakeholders, from development teams to senior management.

• Communicate product decisions, trade-offs, and strategic direction in a structured and compelling way.

Execution excellence

• Prioritisethe roadmap with a focus on business impact, technical scalability, and customer outcomes.

• Contribute to building a modern, resilient, and scalableapparchitecture together with engineering leadership.

• Champion product quality and ensure consistent delivery cadence.

Weoffer

While we sethigh expectationsfor you as an employee, we also expect you to sethigh expectationsfor us as your employer. Here are some of the benefits of working at If:

• An including work environment where everyone is welcome

• Career and development opportunities in the biggest insurance company in the Nordics

• Social activities, as well as highly skilled professional environment

• Possibility of a hybrid workplace

• A health-promoting workplace with e.g., fitness programs and various sports activities

• Attractiveinsurancebenefitsand pension

Aboutthe team

You will join our newly established Nordic app Tribe with currently 4 passionate app squads working in a high-trust, outcomes-driven setup. App squads will have people primarilylocatedin Denmark (Ballerup) and Finland (Espoo/Turku)

Your focus will be to work with the customer facing squads and ship features that solve real customer problems within buying insurance, filing claims, engaging with our customer facing AIagentetc.

You will collaborate closely with back-end platform teams, our design system team, customer insights, and the broader commercialorganisation

The team is transitioning towards a Discovery & Delivery product model, giving you clear ownership, autonomy, and accountability.

Together, you will build a market-leading insurance app that brings real clarity, simplicity, and convenience to customers across the Nordics.

Whoareyou?

You take initiative and ownership naturally — youdon’twait for perfect conditions before acting. You bring structure to ambiguity, involve the right people early, and are someone others can rely on when direction is needed.

You setdirectionand move work forward. You collaborate closely with design, engineering, and stakeholders to balance customer value, business impact, and technical reality —and youcommunicate priorities and trade-offs in a clear, structured way.

You have a strong product craft toolbox: discovery framing, opportunity mapping,prioritisation, hypotheses, and outcome-based roadmaps/OKRs.

Experience,scaling an app is a plus, but not a prerequisite.

Additionalfacts and therecruitment process

Application deadline:Screening and interviews are conducted on an ongoing basis. The deadline to apply is May 26th2026
Application:Please submityour CV via our website. You do not need to attach a cover letter, but feel free to include a few lines in your CV explaining why you are interested in the position.
Location:Nordic
Start date:As soon as possible

If you have any questions about the position, you are welcome to contact Rasmus Løfstrøm 28749421 or Line Haaning 51304331.

At If, we aim to create a workplace with equal opportunities for all. We encourage everyone to apply regardless of gender, age, background, or any disability. We also recommend that you do not include a photo in your CV.

Applicant information may, within the framework of the law, be reviewed using publicly available sources. Candidates progressing in the recruitment process will be asked to provide references and present a criminal record certificate. Depending on the scope of the role, a credit check may also be conducted for final candidates as part of the hiring process.

We look forward to your application!

Union contacts:
SACO: Oskar Nordström, oskar.nordstrom@if.se

Forena: Carina Lidgren, carina.lidgren@if.se