Finnair is a diverse community of professionals who work ambitiously with a big heart and commitment. A strong safety culture is our priority and at the core of our everyday work, never taking it for granted. We are committed to doing our share in solving the climate challenge by determinedly following our science-based pathway to decarbonize our operations. We find meaning in our purpose: With our heart in Finland, we make every journey better, today and tomorrow. Our values – Always Safe, Customer at Heart and Stronger Together– guide us in everything we do.

As part of the evolution of our Digital organisation, we are strengthening strategy implementation by clarifying structures and leadership to bring more focus, improve prioritisation, and support the business more closely. The new setup strengthens product management and software development practices and provides a clearer foundation for data‑ and AI‑driven development, while enabling clearer roles and new opportunities for professional growth.

We are now looking for a

PRODUCT OWNER, CRM

to help us develop our Salesforce capabilities and create even better customer and employee experiencesCustomer expectations are changing fast, and digital platforms play a key role in how we serve,supportand engage with our customers. As Product Owner, CRM, you will help Finnair strengthen the foundations for efficient customer care, intelligent automation and seamless collaboration between business and technology teams.

In this role, you will be at the heart of our digital development, working withSalesforce ServiceCloud andAgentforceYou will translate business priorities into build-ready solutions, support delivery teams hands-on, and help ensure that our CRM platforms evolve in a consistent,reliableand future-ready way.

In this role,you will:

• Translate business requirements into clear user stories, acceptancecriteriaand functional Salesforce solutions.

• Design and configure Salesforce capabilities across Service Cloud andAgentforcein line with agreed priorities and technical guardrails.

• Support backlog refinement, sprint planning, development,testingand release activities in close collaboration with digital,businessand vendor teams.

• Lead and coordinate user acceptance testing with business stakeholders and help ensure readiness for successful go-lives.

• Maintain functional documentation, process descriptions,and decision logs, while supporting strong governance and scalable platform development.

• Act as a hands-on Salesforce expert and trusted partner for colleagues across digitalteams,business stakeholders,Salesforceandimplementationpartners

• Follow Salesforce trends, bestpracticesand community insights to bring fresh thinking into Finnair’s CRM development.

From you, we wish:

• + 3–5 years of experience with Salesforce, especially Service Cloud and Sales Cloud.

• Strong functional consulting skills, including requirements analysis, process mapping, solutiondesignand UAT.

• Hands-on Salesforce configuration and administration capability.

• Ability to turn complex business needs into practical,scalableand platform-compliant solutions.

• Experience working in a complex multi-stakeholder environment with both business and technology teams.

• Strong communication,documentationand collaboration skills.

• Fluent written and spoken English.

• Bachelor’s degree or equivalent relevant experience.

• Creative problem-solving skills and adaptability in a constantly evolving domain.

In addition, we appreciate:

• Experience from the airline industry or other customer-intensive digital environment.

• Salesforce Admin or Consultant certification.

• Experience withmulti-orgSalesforce environments.

• Exposure toAgentforcecapabilities.

• Understanding of integrations and data flows.

What you can expect from us:

You will join a meaningful digital transformation journey in an iconic airline brand, working with modern Salesforce capabilities and a broad network of committed experts. This is an opportunity to make a visible impact on how Finnair supports customers, empowersemployeesand builds reliable, customer-centric digital services for the future.