About the Role
We are looking for a highly skilled and data-driven Product Owner – Coordination, CRO & New Business to join our e-commerce organization. In this role, you will be responsible for driving conversion rate optimization (CRO) initiatives, coordinating key platform evolutions, and supporting the expansion of new business models and partnerships.
You will operate at the intersection of product, analytics, UX, and business teams, ensuring a seamless and high-performing customer journey across web and app platforms
Required Profile Experience & Skills
Proven experience as a Product Owner, Growth Product Manager, or E-commerce Project Manager.
Strong expertise in Conversion Rate Optimization (CRO).
Solid understanding of experimentation methodologies (A/B testing, hypothesis building, statistical significance, MDE).
Strong analytical mindset with the ability to interpret funnel and behavioral data.
Excellent communication and stakeholder management skills.
Technical Knowledge (Preferred but not mandatory)
Experimentation & UX tools: AB Tasty, Microsoft Clarity (heatmaps & session recordings)
Analytics & dashboards: Piano Analytics, internal reporting tools (e.g., Tempo, E-Pulse)
Strong knowledge of funnel analytics, CRO best practices, and competitive benchmarking
You are expected to work in a hybrid model of 3/2 (3 days in the office, 2 days remote)
Key Responsibilities
1. Platform Evolution Coordination
Coordinate priority evolutions across the e-commerce platform with cross-functional teams.
Align and synchronize checkout-related initiatives in collaboration with Business Product Management teams.
Support the integration of new partnerships and sales channels (e.g., Glovo, Wolt) to expand business reach.
2. Checkout Performance Optimization
Monitor and analyze conversion performance across the full web and app funnel.
Identify friction points and propose improvements to increase conversion efficiency for 1P, 3P, and hybrid baskets.
Collaborate closely on payment and delivery optimization initiatives.
3. CRO Strategy & Experimentation
Own and manage the web and app experimentation roadmap (A/B testing pipeline).
Build and prioritize a CRO backlog based on data, user insights, and business priorities.
Transform user research (interviews, usability tests, surveys, session replays, heatmaps) into actionable hypotheses.
Define experiment design, success metrics, MDE (Minimum Detectable Effect), and test duration.
4. Experimentation Governance & Analytics
Analyze test results and translate findings into clear recommendations (go/no-go decisions).
Maintain and enrich a centralized experimentation knowledge base.
Share learnings within CRO communities and cross-business groups.
Partner with data and tracking teams to ensure proper implementation of analytics and event tracking.
Leroy Merlin is a major player in the global DIY market.
We help people around the world with all their home improvement projects, from renovations and extensions, to decoration and repairs... We offer a wide range of DIY solutions that cover plumbing, lighting, heating, electricity, sanitation, security, cooking, gardening and much more.
At Leroy Merlin, we believe that people are at the heart of any business. This commitment, based on our Human First strategy, has allowed us to be regularly reward by the “Great Place to Work” Institute and "Top Employers" Institute in different countries.
Adapting to local markets and promoting partnerships are key drivers for Leroy Merlin. We believe that it's only by building long-lasting relationships that we can create value for everyone: our customers, co-workers, suppliers, local markets and stakeholders.
