Job Description

Team Introduction

With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners.

In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.

At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

Responsibilities

- Location Permission Growth & Creative Strategy: Based on user behavior insights, content understanding and data analysis, design user-centric mechanisms, interactions and growth levers to improve location permission opt-in rate and LBS signal coverage. Continuously iterate on in-app narratives, incentives and contextual triggers to drive legitimate user consent.

- Local Services Campaign & Activity Operations: Lead end-to-end campaign operations for Local Services / LBS growth, including planning, execution, real-time adjustment, and performance review. Deliver core business metrics such as location permission rate, user positioning accuracy, funnel conversion and user experience.

- Data-Driven Optimization & Experimentation: Establish and maintain campaign monitoring systems and KPI dashboards. Conduct in-depth data analysis, A/B testing and post-campaign retrospection to identify growth opportunities, extract actionable insights, and optimize strategies, mechanisms and user experience.

- Business Problem-Solving & Scaleable Solutions: Translate business goals and privacy compliance requirements into clear, user-friendly and scaleable product or campaign solutions. Collaborate cross-functionally to align resources, resolve risks and drive results in a fast‑paced environment.