Job Description

About the Team

With the mission of "Inspiring New Life and Helping Good Business", Local Services is committed to becoming the most trusted local services platform for users and partners.

In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.

At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

Job Description

Location Permission Growth & Creative Strategy

- Based on user behavior insights, content understanding and data analysis, design creative user-facing mechanisms, activities and growth levers to increase location permission opt-in rate.

- Continuously experiment with in-app narratives, incentives, and contextual triggers to drive user consent and improve LBS signal coverage.

Local Services Campaign & Activity Operations

- Own end-to-end operations of Local Services / LBS campaigns, including activity planning, execution, iteration and performance review.

- Drive key business metrics such as location permission opt-in rate, user location accuracy, and other core funnel indicators through structured campaign operations.

Data-Driven Optimization & Experimentation

- Build and maintain campaign monitoring frameworks and KPI dashboards

- Conduct data analysis, A/B testing and post-campaign reviews to identify growth opportunities, extract insights, and continuously optimize campaign strategy, mechanics and user experience.

Business Problem Solving & Scaling

- Translate complex business goals and privacy constraints into scalable, compliant and user-friendly campaign solutions.