Job Description

At Citizens, we’re more than a bank. Behind our products, services, branches, and technology, you’ll find a collaborative group of colleagues from a diverse set of backgrounds and skills. As the Product Marketing Manager, you will manage a small team of product marketing partners or specialists and will be responsible for delivering marketing strategies and tactics within scope (one or more products within the consumer bank, or within one function/segment/channel across all consumer products). You will be a thought partner with product owners in creating end-to-end marketing strategies, including account acquisition, customer retention and demand generation. Additionally, you will be responsible for managing the marketing budget within scope and recommending marketing budget allocations among tactics within business/product line strategies. You will ensure that the marketing activities within scope are in compliance with state and federal regulations and provide guidance while coordinating implementation efforts with respect to the installation of new or existing products and services. Most importantly, you’ll feel valued for who you are and supported to achieve what’s important to you, personally and professionally.

Primary responsibilities include

• Effectively leverage and develop campaigns and tactics to support sales and service in each channel in conjunction with internal marketing partners.
• Development of strategic plans and ideas for creative execution of marketing/advertising initiatives.
• Follow controls and processes to ensure risks are measured, monitored and controlled, and compliance requirements are adhered to on an ongoing basis.
• Manage team members from both a deliverables perspective as well as a career & personal development perspective.

Qualifications, Education, Certifications and/or Other Professional Credentials

• Required Qualifications
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• Preferred Qualifications
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Hours & Work Schedule

• Hours per Week:
• Work Schedule:

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws. At Citizens, we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit, qualifications, performance and capability.

Equal Employment and Opportunity Employer

Job Applicant Data Privacy Policy

Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check, which may include initial credit, motor vehicle record, public record, prior employment verification, and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.