We are seeking a highly skilled and motivated senior global product marketer to join our team. The successful candidate will be responsible for leading and executing our product marketing strategies across various touchpoints.
Responsibilities of the role:
Intelligent HMI, GPU and Edge Computing Product Marketing:
• Develop and execute product marketing plans and campaigns to enhance brand awareness, generate leads, and encourage repeat purchases.
• Job responsibilities include, but are not limited to, organizing branding events, conducting product and digital marketing campaigns, managing partner marketing initiatives, and executing e-commerce programs.
• Create compelling product/solution marketing contents, such as webinars, seminars, web pages, social media posts, press releases, e-newsletters, brochures, advertisements, and other relevant materials targeted towards specific domains.
• Collaborate closely with cross-functional teams to ensure the successful launch of new products and solutions, as well as the sustained success of existing ones.
• Develop a comprehensive understanding of the market, competitors, and industry trends to formulate effective marketing strategies and tactics.
• Monitor and report on the performance of marketing campaigns, analyze results, and adjust plans as necessary.
Required Qualifications :
1. Requires at least 5 years of integrated marketing experience.
2. Expertise in content and digital marketing. Business development skills and mindset are a plus.
3. The individual must be optimistic, confident, and a good team player with strong communication skills.
4. Possesses excellent project management skills with multitasking capabilities.
5. Demonstrates the ability to work independently under pressure and collaborate effectively with cross-functional teams.
6. Familiarity with Microsoft Office, Gen-AI tools, and Google Analytics is required. Additionally, video editing and graphic design skills are a plus.
7. A university degree or above is required. Preferably in business management, marketing, media & communication, but not limited to these fields.
Advantech is a global leader in IoT intelligent systems and embedded platforms, with the corporate vision of "Enabling an Intelligent Planet." To embrace the trends of edge computing and artificial intelligence, Advantech fully deploys its sector-driven strategy and focus on Edge Computing and Edge AI, targeting five key markets: Edge Intelligence Systems, Manufacturing, Energy and Utilities, iHealthcare, and iCity Services & iRetail. In the meantime, Advantech is enhancing its global presence and core competitiveness by integrating its Edge Computing hardware platform, the WISE-IoT software platform, and sector-specific Edge AI solutions with domain expertise. The integration will form an "Orchestration" model for seamless industrial chain connections, benefiting both our partners and clients. Advantech is also working with business partners to co-create business ecosystems that accelerate the goal of industrial intelligence.
