Job Description

The Product Marketing Specialist will translate Open Lending's risk decisioning, pricing, data science, and portfolio analytics capabilities into clear, differentiated business value for credit unions and other financial institutions. This role combines product positioning, market intelligence, go-to-market planning, and thought leadership to support adoption of Apex One, Lenders Protection, and future Open Lending offerings. The specialist will serve as Open Lending's product and market subject-matter resource while partnering with ANV Marketing on creative production, digital campaigns, website support, and marketing operations.

Duties/Responsibilities:

Product Positioning and Messaging

• Develop and maintain product positioning, messaging, and differentiated value propositions for Open Lending solutions.
• Translate complex analytical capabilities into measurable customer outcomes, including growth, approval rates, risk-adjusted return, and portfolio performance.
• Create messaging frameworks and marketing briefs that enable consistent execution across sales, marketing, and executive communications.
• Partner with product, data science, and go-to-market teams to ensure market-facing content is accurate, relevant, and aligned with product strategy.

Market and Customer Intelligence

• Develop a strong understanding of credit union and banks, lending cultures, member needs, and consensus-driven decision-making processes.
• Build and maintain buyer personas and customer insights for key audiences within credit unions and financial institutions.
• Monitor lending-market trends, customer needs, and industry developments that may affect Open Lending's products and go-to-market strategy.
• Establish feedback loops with sales, account management, product, and customers to inform positioning, commercialization, and product planning.

Go-to-Market Strategy and Product Launches

• Support commercialization strategies, launch readiness, and adoption planning for Apex One, Lenders Protection, and future offerings.
• Develop go-to-market plans that define target audiences, value propositions, proof points, channel needs, and success measures.
• Coordinate cross-functional launch activities and ensure sales and account management teams have the information and tools needed to support adoption.
• Assess launch and adoption performance and recommend adjustments based on market response and customer feedback.

Thought Leadership and Content Strategy

• Help establish Open Lending as a recognized industry expert through data-driven perspectives on lending trends, risk, pricing, and portfolio performance.
• Identify thought leadership themes and develop subject-matter direction for articles, presentations, webinars, white papers, research, and executive communications.
• Translate proprietary insights and market data into clear, credible content for credit union and lending-industry audiences.
• Provide marketing briefs and subject-matter guidance to ANV Marketing for polished, scalable content and campaign execution.

Competitive Intelligence and Sales Enablement

• Analyze competitors, market shifts, and emerging alternatives to identify differentiation opportunities and potential risks.
• Develop competitive summaries, battlecards, proof points, and other enablement materials for the go-to-market organization.
• Deliver actionable market and competitive insights that support go-to-market strategy and executive decision-making.
• Support customer presentations, executive-level engagement, and strategic sales opportunities with relevant product and market insights.

Education/Experience:

• Bachelor's degree in marketing, business, communications, finance, or a related field, or equivalent relevant experience.
• 3-5 years of experience in product marketing, go-to-market strategy, market intelligence, sales enablement, or a related role.
• Experience in financial services, fintech, lending technology, credit analytics, or a related industry.
• Software requirements;
• Credit union industry experience and an understanding of member-owned financial institutions are strongly preferred.
• Experience marketing or selling risk decisioning, pricing engines, credit analytics, lending technology, or other analytically complex solutions is preferred.
• Strong writing, presentation, and storytelling skills, with the ability to translate technical concepts into customer-focused business value.
• Demonstrated ability to synthesize customer, market, product, and competitive information into clear recommendations and actionable plans.
• Ability to collaborate across product, data science, sales, account management, executive leadership, and shared marketing teams.
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.
• Travel may be required.

Open Lending is an ANV Insurance Company. ANV is a global specialty insurance platform operating across the United States, United Kingdom, and Europe. Backed by AmTrust Financial Services and Blackstone Credit & Insurance, we bring together a portfolio of established MGAs and specialist underwriting businesses delivering innovative insurance solutions across multiple markets.

As a rapidly growing platform, ANV combines the strength of established insurance businesses with the opportunity and energy of a scaling organization. We are committed to underwriting excellence, entrepreneurial thinking, and empowering our people to make a meaningful impact as we continue to build the next generation of specialty insurance businesses.

Annual base salary of $90,000 -$100,000, plus bonus. Base salary within the range will reflect the candidate’s relevant experience, qualifications, and scope of expertise.