RAM Mounts

Product Marketing Specialist

RAM Mounts  •  $83k - $88k/yr  •  Seattle, WA (Onsite)  •  3 months ago
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Job Description

Job Location: SEA - Seattle, WA 98108
Position Type: Full Time
Salary Range: $83,000.00 - $88,000.00 Salary
Job Shift: DaySince 1995, National Products Inc., the creator of RAM® Mounts, has been the leader in premium mounting solutions for high-vibration environments. Our products are trusted by the most demanding industries—from powersports and automotive enthusiasts to law enforcement, fleet managers, and off-road adventurers. We design and manufacture rugged, versatile mounts for phones, tablets, GPS units, cameras, radios, and more—keeping critical gear secure in any environment. Proudly Made in the USA, our products come with a lifetime warranty, delivering unmatched reliability and performance.
Job

Summary
This role owns product-focused marketing support from launch through ongoing optimization. Responsibilities include maintaining accurate product compatibility information and executing marketing campaigns across key channels. The position develops wireframes and direction for marketing collateral (catalogs, buyer guides, web images, and instructions), positions online content for product launches and campaigns, and reviews marketing materials for accuracy and consistency. The role also manages and communicates product data across internal systems by supporting product training, maintaining FAQs and a knowledge base, ensuring strong web content and online positioning, and identifying the assets required for the internal product database (VPS). Regular reporting is required, including monthly web analytics covering sales performance, trends, and insights.
What You’ll Do
- Support end-to-end product launches by building plans, timelines, and repeatable processes with cross-functional teams
- Develop differentiated positioning and messaging informed by market/consumer insights and competitive analysis, align and socialize internally
- Execute marketing campaigns that support launches and key initiatives across channels
- Create wireframes and direction for marketing collateral (catalogs, buyer guides, web images, instructions) and related launch assets
- Own and optimize online product listings, including specs, features/benefits, images, videos, and supporting content
- Manage device/vehicle fitment and product compatibility data to ensure accuracy across tools and channels
- Review marketing and product content for accuracy, consistency, and brand alignment before publication
- With the support of creative services team, create sales enablement materials (sales decks, onboarding materials, internal training documents, training presentations)
- Own the internal product training process and maintain FAQs/knowledge base resources for internal teams
- Track and report performance using web analytics, including monthly sales, trends, and insights

Qualifications
- 3+ years of experience in product marketing, customer service, sales enablement, or commercialization (B2B and/or B2C) supporting product launches
- Strong writing, editing, and messaging skills with experience translating technical features into clear customer benefits and differentiated positioning
- Experience owning and maintaining product content and data including specs, images, videos, and compatibility/fitment information
- Proficiency creating marketing and enablement assets (sales decks, training materials, buyer guides/collateral wireframes) and coordinating cross-functional reviews
- Analytical mindset with experience using web analytics/reporting tools to track performance, identify trends, and communicate insights to stakeholders
Salary Range: $83,000 to $88,000
Benefits:
- Employer paid Medical, Dental, Vision, and Life Insurance
- Three weeks of PTO (up to 4 weeks with tenure) with seven paid holidays
- 401k with up to 4% employer match
- Additional paid parental leave beyond state/federal offerings
- Quarterly catered lunch events for all employees
- RAM Mounts product discounts
Position Status: Full Time
Position Location: Onsite
A drug screening will also be required (THC or Marijuana not screened during pre-employment test).
RAM Mounts

About RAM Mounts

Introduced in 1995 as part of National Products Inc. (NPI), RAM® Mounts is the leading manufacturer of rugged and versatile mounting solutions for nearly any application and device – including phones, tablets, cameras, GPS systems, laptops, marine electronics, printers, radios, and much more.

Built on the interchangeable ball and socket system and designed around an elastomeric rubber ball, these components incorporate non-slip functionality as well as shock and vibration dampening. The unique design of the patent-protected RAM® Mounts system provides quick installation, adjustability and durability – all at a low cost.

Backed by 360 employees, RAM® Mounts is proudly located in Seattle, Washington – in the same neighborhood where the company was started. Utilizing the finest assembly hardware, durable composites, stainless steel, rubber, and aluminum, RAM® mounting solutions are assembled in America and include a lifetime warranty. It’s the reason why RAM® Mounts has been synonymous with quality and performance for more than two decades. No matter where life takes you, depend on RAM®.

Industry
Manufacturing & Production
Company Size
51-200 employees
Headquarters
Seattle, WA
Year Founded
1995
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