Job Description

Location Helsinki, Finland
Work mode Hybrid, 3 days per week at the office
Impact area User activation and revenue growth

Position in a nutshell

Join one of Europe’s fastest-growing companies on a mission to boost everyday wellbeing. As a Product Marketing Specialist at Epassi, you take ownership of daily hands-on marketing execution and user activation for one of our products. Your focus on getting thing out the door, activating users, and making campaigns work in practice.

Our story

Epassi’s purpose is to boost everyday well-being. Established in Finland in 2007, we were the first company to launch a mobile-payable employee benefit solution in Europe. Today, we are a leading provider across the continent, recognized by the Financial Times as one of the fastest-growing companies on multiple occasions.

Your impact

At Epassi, impact means outcomes. In this role, you will:

• Activate existing Epassi app users through hands-on marketing

• Drive adoption and net revenue growth of a product

• Improve user engagement across the full lifecycle

You succeed when campaigns translate into measurable activation and usage.

What you’ll be doing daily

• Run end-to-end marketing operations for the product

• Build, send, and optimize email and newsletter campaigns

• Apply your ecommerce experience to improve our products’ performance

• Analyse campaign performance and user feedback

• Collaborate with product, sales, and customer support teams

• Propose and test new marketing approaches and tools

What you should bring

• 3+ years of experience in marketing operations or hands-on marketing roles

• Strong background in ecommerce or lifecycle marketing, preferably from a consumer-focused industry

• Experience with email marketing and campaign execution

• Familiarity with marketing automation tools such as HubSpot

• Familiarity with customer engagement tools such as Storyly, Braze, or Iterable

• Comfort working hands-on in marketing systems

• Native-level Finnish and working-proficient English

• Strong organizational skills and a practical, execution-focused mindset

Why You Should Join Us

• Be part of an ambitious growth journey and join a global community of driven, bold, entrepreneurial, yet humble Epassians.

• Work with a clear purpose — boosting everyday wellbeing — and create a meaningful impact on society.

• Thrive in an open and inclusive culture with low hierarchy, built on respect and shared successes.

• Come as you are — we’ll bring out the best in you and support your personal and professional growth.

• Benefit from an inspiring and supportive work environment where employee wellbeing is a true priority.

Ready to make an impact?

The hiring colleague for this position is Niko Kangasmaa at Epassi. For more information, contact the Talent Acquisition team on careers@epassi.com