Job Description
The TikTok Creative Product Marketing & Operations team develops world-leading tech solutions for ads creative production, interpretation, and optimization, empowering and inspiring advertisers, creators, and other third parties to deliver the best engaging creative experiences to end users. We are partner-oriented and dedicated to technical excellence. Our goal is to drive and lead technological innovation in the ads tech and creative industry, powering products and delivering value for our clients, creators, and the entire ecosystem.
What we're looking for:
We are seeking a Product Marketing & Operations Manager to join TikTok’s Creative Product Marketing & Operations team in Dubai. This role blends strategic planning, product marketing, and operational excellence to accelerate advertiser success and creative product adoption across METAP. The ideal candidate combines analytical depth with cross-functional leadership, bringing structure, insight, and innovation to how TikTok empowers brands and creators.
Responsibilities:
Strategy & Operational Excellence
- Partner with Global Product teams and regional stakeholders to define and execute data-informed GTM strategies for TikTok's Creative and Creator solutions across METAP
- Lead high-impact, cross-functional initiatives that align with platform growth priorities and drive product adoption at scale
- Design and implement operational processes, business planning frameworks, and performance measurement systems that embed accountability and support sustainable product adoption and market expansion
Regional Product Marketing & Adoption
- Own end-to-end regional GTM for Creative solutions/ecosystem, from positioning and messaging to launch execution and adoption tracking
- Develop market-specific playbooks, product collateral, and enablement materials that translate global product value into regional business outcomes
- Partner with Sales and Product teams to surface advertiser insights and regional product gaps, feeding into global product roadmap prioritization
- Champion regional product feedback loops that inform feature development, pricing strategies, and market-fit improvements
Data-Driven Product Insights & Reporting
- Translate product performance data and regional usage patterns into actionable insights that shape GTM strategy and product investment decisions
- Collaborate with Data Engineering, Product Analytics, and Marketing Science teams to identify adoption drivers, friction points, and market opportunities
- Build reporting frameworks that surface regional product health and inform prioritization across stakeholders
Cross-Functional Product Collaboration
- Act as the regional product voice between Global Product, Sales, Marketing, and HQ teams to co-create market-aligned solutions
- Build strategic partnerships with internal and external stakeholders across METAP to influence product strategy and deliver measurable regional impact
- Drive alignment on regional product priorities, resource allocation, and launch planning
