• Own and maintain the Product Marketing operating rhythmthat aligns product development process(PDP)phase-gate touchpoints withplanning, execution and review cycles
• Document, maintain, and continuously improve Product Marketing processes, playbooks,templatesand governancestandards
• Supportconsistentadoptionof tools, workflows and standards across the Product Marketing team
• Reinforce single-source-of-truth behaviors across systems by defining howproduct marketinginformation is created, stored, updated and used
• Design and maintain AI-ready knowledge systems, including structured repositories, metadata standards, and information architecture

ProductMarketing ProductDevelopmentProcess(PDP)Governance

• Serve as the owner forproduct marketingPDP‑related governance
• Maintain and evolve PDP templates, guidance, and requiredProduct Marketingdeliverables by phase
• Trackproduct marketing teamadoption and consistency of PDP expectations across the Product Marketing team
• Identify gaps, risks, oroptimization opportunities for product marketingwithin PDP deliverables, timing and dependencies

Product Marketing Tools & Systems Governance

• Create, maintain, and governcoreProduct Marketing deliverablesthat document how our products work, what problems they solve,andcustomer value
• Build and maintain AI-supported intake workflows that route, summarize and prioritize requests based on defined rules, signals and business context
• Reduce ad-hoc and reactive work by enforcing defined intake and planning processes
• Define and enforce standards for asset structure, naming, metadata, versioning and lifecycle status
• Ensureproduct marketingoutputs areaccurate, current, evidence‑based, and easy for downstream teams tofind and use

Market Insights,Data Synthesis&GTM Review Support

• Partner cross-functionally to help clarify and maintain shared definitions for sales funnel and GTM performance metrics
• Partner with Market Research to support voice-of-customer (VOC) question definition, synthesis and documentation
• Synthesize inputs into clear, structured insights that informmessaging, priorities, and Product Marketing discussions, connecting research, VOC and performance data
• Design and maintain AI-assisted data synthesis workflows that normalize, summarize and connect disparate data sources into coherent, review-ready narratives
• Support GTM reviews by maintaining metrics, templates, scorecards and documentation, ensuring all insightsalign withapproved sources, definitions and standards

AI Enablement, Process & Governance

• Help design, configure and operationalize AI-powered workflows and internal tools across Product Marketing, including defining where AI is embedded into systems, processes, and decision flows
• Build, documentand maintainAI‑supported processes, prompts, and guardrails to ensure outputs are accurate, repeatable,governed
• Prototype, test and help operationalize AI capabilities (e.g. automations, agents, or intelligent workflows) that improve efficiency, scalability and decision quality
• Help the team move from ad‑hoc AI usage to intentional, governed, and value‑driven adoption
• Performs other related duties as required and assigned.