Job Description

Job Title – Product Marketing Operational Excellence Senior Specialist

Do you enjoy bringing structure, discipline, and consistency to how products and services are commercialized?

Do you want to help shape world‑class product marketing excellence across Baker Hughes?

Join Our Team

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com.

Fuel your passion

As a Product Marketing Operational Excellence Senior Specialist, you will play a key role within the Commercial & Technology Marketing (CTM) Center of Experience. You will steward product and service commercialization across Baker Hughes, ensuring launches are prioritized, tiered, and executed with discipline and consistency.

You will define and uphold product marketing best practices, maintain an enterprise‑wide view of new developments, and partner closely with Technology Marketing, segment Marketing & Communications teams, and external agencies to support high‑impact launches. Your work ensures that product marketing is scalable, standardized, and aligned to CTM frameworks, driving stronger value articulation and sustained commercial impact.

As a Product Marketing Operational Excellence Senior Specialist, you will be responsible for:

Product & Service Commercialization Oversight

• Maintaining a centralized, enterprise‑level roster of new product and service developments across Baker Hughes.

• Assessing initiatives based on strategic importance, market impact, customer value, and commercial potential.

• Applying CTM tiering frameworks to determine the appropriate marketing investment, launch intensity, and activation model.

• Providing clear recommendations to Technology & Engineering, Technology Marketing, and Brand, Marketing & External Communications leadership to support prioritization and resource allocation.

Product Marketing Operational Excellence

• Serving as the enterprise subject‑matter expert for product marketing, defining and evolving best practices, frameworks, and toolkits.

• Developing standardized approaches for product positioning, messaging hierarchies, value propositions, use‑case articulation, and launch readiness.

• Ensuring product marketing practices are consistently applied across business segments while allowing for fit‑for‑purpose adaptation.

• Capturing lessons learned from launches and lifecycle performance to continuously improve marketing effectiveness.

Tier 1 Launch Leadership (Advisory & Execution)

• Acting as a lead product marketing advisor and execution partner for Tier 1 technology and service launches.

• Supporting development of launch strategies, narratives, messaging frameworks, and activation plans in partnership with the Senior Manager, Technology Marketing.

• Providing hands‑on support for high‑visibility launches, ensuring rigor, quality, and alignment with CTM standards, including direct ownership of product marketing asset execution.

• Guiding teams through launch readiness, post‑launch adoption, and ongoing lifecycle optimization.

Asset Development & Execution Enablement

• Enabling and support business segment Marketing & Communications teams in developing best‑in‑class product marketing assets (case studies, value stories, sales enablement, digital content, campaigns, thought leadership).

• Executing asset development directly or in partnership with segment marketing advisors.

• Managing and leverage external agency partners to scale execution, ensure quality, and accelerate delivery for priority initiatives.

• Acting as a quality gate to ensure assets meet enterprise standards and reinforce consistent value articulation.

Cross‑Functional Collaboration & Enablement

• Partnering closely with product management, technology, engineering, sales, and regional marketing teams to ensure strong market alignment.

• Serving as a trusted point of contact for segments seeking guidance on product marketing approach, launch planning, or asset development.

• Contributing to CTM capability‑building initiatives through training, documentation, and knowledge sharing.

Performance, Measurement & Continuous Improvement

• Supporting definition and tracking of product marketing KPIs (launch effectiveness, adoption, pipeline influence, asset utilization).

• Analyzing launch and lifecycle performance data to identify improvement opportunities.

• Feeding insights and recommendations back into CTM governance and best‑practice evolution.

To be successful in this role you will:

• Have 6–8+ years of experience in product marketing, technology marketing, or B2B marketing roles.

• Have proven experience supporting complex product or service launches in industrial, energy, or technology‑driven environments.

• Demonstrate the ability to translate technical content into compelling, customer‑centric value narratives.

• Have experience working in global, matrixed organizations.

• Have be able to measure and assess outcomes through structured data and analytics.

Key Skills & Competencies

• Product marketing strategy and execution

• Commercialization and launch excellence

• Portfolio prioritization and operational rigor

• Strong written and verbal communication

• Ability to influence stakeholders across a matrixed organization

• Balancing of governance and hands‑on delivery

• Continuing improvement mindset

• Having strong commitment to leveraging AI tools in day‑to‑day tasks

Work in a way that works for you

We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and work‑life balance.

Working with us

At Baker Hughes, our people are at the heart of everything we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in well‑being, professional development, and leadership growth to help every individual thrive.

Working for you

When you join Baker Hughes, you can expect:

• Contemporary work‑life balance policies and wellbeing programs

• Comprehensive private medical care

• Life insurance and disability coverage

• Tailored financial programs

• Education assistance

• Generous parental leave

• Mental health resources

• Dependent care support

• Additional voluntary benefits

The Baker Hughes internal title for this role is: Communications Senior Specialist - Customer/Marketing Comm