Job Description

LG Ad Solutions

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.

The Opportunity:

The Product Marketing Manager is a strategic storyteller, solutions-oriented marketer, and trusted liaison between the Product, Sales, Insights, and Revenue teams across global markets. This role blends product marketing rigor with strong commercial alignment, requiring a deep understanding of advertiser challenges, OEM platforms, and the connected TV ecosystem to drive cohesive, globally relevant go-to-market strategies.

Product Marketing Managers play a critical role at LG Ad Solutions, translating product capabilities and market insights into clear positioning, differentiated narratives, and scalable content that supports regional execution while maintaining global consistency. This role is empowered to own content strategy, messaging frameworks, and enablement materials that can be adapted across regions, sales teams, and customer segments.

You will partner closely with global stakeholders to ensure products are positioned effectively across markets, while enabling Sales with insight-led stories and tools that support growth, adoption, and long-term partnerships worldwide.

Responsibilities:

• Develop a deep understanding of global agency and brand customers, buyer personas, and advertiser needs across markets, including General Market and Media & Entertainment.

• Partner with content and distribution teams to support the positioning, promotion, and go-to-market strategy for FAST content offerings, including collaboration with external content partners to drive awareness, adoption, and engagement.

• Lead global go-to-market strategy for products, features, and packages, from positioning and messaging through launch and sales enablement.

• Own product marketing content strategy, creating scalable, insight-led materials such as sales decks, product one-sheets, demos, FAQs, training materials, and RFP support content.

• Translate market, competitive, and performance insights into clear, compelling stories that resonate with both technical and non-technical audiences.

• Serve as a trusted product and solutions expert for Sales, supporting pre-sale and post-sale efforts across regions.

• Partner cross-functionally with Product, Sales, Insights and Revenue teams to align product roadmap priorities with customer and market needs.

• Support the sizing, prioritization, and commercialization of growth initiatives, including messaging, packaging, and occasional pricing analysis.

• Amplify product launches and updates through effective global communication, training, and sales enablement.

Requirements:

• 5+ years of experience in product marketing, sales marketing, media strategy, or a related role at a platform, agency, or brand.

• Experience working on global or multi-market initiatives strongly preferred.

• Experience in connected TV, streaming, or digital advertising.

• Demonstrated strength in content strategy, storytelling with insights, and deck building.

• Strong understanding of the sales process, including pre-sale and post-sale engagement.

• Excellent written and verbal communication skills with the ability to influence and present across global, cross-functional audiences.

• Highly organized, proactive, and comfortable operating in ambiguity within a fast-paced, international environment.

• Proven ability to collaborate across time zones and cultures to drive results.

• Curious mindset with a passion for industry trends, competitive dynamics, and continuous learning.