Job Description

The Monetization Product team at TikTok focuses on building a global marketing platform that fuels growth for businesses of all sizes. This role connects to that vision by helping small businesses adopt the right solutions to grow their business. This role will be a part of the SMB growth team, a function that supports product development and is responsible for go-to-market strategy across marketing and sales channels.

We are looking for an experienced product marketing professional with a background in media to lead go-to-market for Small & Medium sized businesses advertising solutions in Europe. Sitting as part of the Product Strategy & Operations team, the role involves close collaboration with both in-market sales and headquarter product teams in a high growth environment. An ability to self-motivate, prioritise and influence partners are key skills. To be successful, you must have experience working with media products in a product marketing, strategy, or account management capacity and also be familiar with SMB marketing.

Responsibilities:

- Define the go-to-market strategy for TikTok's ever-evolving ads product for SMB businesses. Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy.

- Adapt regional product initiatives for SMB clients; prioritise platform based, scalable solutions.

- Set product strategy priorities for SMB account teams, partner with marketing teams to develop collateral to deliver against these priorities.

- Manage growth at scale for a range of products in market; set goals, manage launches and implement activations in order to drive adoption. Collaborate with technical and operations teams to monitor product performance.

- Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.

- Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.

- Build an understanding of the most nascent TikTok advertising and measurement products and leverage these products to achieve customer goals.

- Prioritise, distill and surface market intelligence to shape future advertising products.