About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
In this Role, you’ll get to:
Local Market Research
- Conduct market research to understand regional customer needs, preferences, and trends that influence brand value proposition and product offerings and marketing strategies.
- Conduct user research to understand user behavior and provide suggestions to improve acquisition, engagement and retention efficiencies.
- Conduct competitor research to understand competitor's strategy on pricing, campaign, marketing and product experience.
Local Marketing:
- Develop and execute localized marketing strategies to drive brand awareness and customer engagement.
- Collaborate with HQ marketing teams to provide market-specific insights and localized content suggestions.
- Execute end-to-end tactical campaigns, taking ownership of banner/landing page setups, EDM, app pushes, and hook configurations during initial operations.
Local Product Marketing:
- Test online and app product experience and report on issues and opportunities.
- Work closely with HQ product teams to localize product experience.
- Monitor the performance of business metrics and ensure continuous improvement based on customer feedback and data analysis.
Collaboration & Reporting:
- Partner with cross-functional teams including product, CRM, HQ campaign, partnership, and sourcing teams to align on overall strategies.
- Manage relationships with external marketing channels for the execution of local marketing initiatives.
- Track the success of local marketing activities via quantitative and qualitative analysis.
What you'll Need to Succeed:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 5+ years of experience in marketing or product marketing roles, with a strong career foundation.
- A highly versatile professional with exceptional critical thinking and problem-solving skills, capable of shifting seamlessly between strategic planning and rapid execution.
- Strong experience in managing end-to-end marketing activity planning, execution, and data-driven performance analysis.
- Strong understanding of market research techniques and customer segmentation to drive localized growth strategies in Mexico.
- Exceptional communication skills for effective cross-border collaboration with HQ teams.
- Proven leadership potential or experience in team building, with the ability to manage, guide, and structurally scale local team members in the future.
Why Trip.com Group
We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
Find out more job opportunities at https://careers.trip.com
Have a good trip, and see you soon!
