Job Description

To develop and execute product marketing strategies that drive product awareness, customer adoption, market penetration, and business growth.

• Developing high-impact marketing collateral including brochures, sales kits, and onboarding content that aligns with product positioning and compliance standards.
• Support the launch of new product variants, manage product landing pages with a focus on SEO and conversion, and enhance onboarding journeys through welcome kits and communication flows.
• Enabling cross-sell and upsell opportunities by crafting targeted campaigns and sales scripts, supporting training rollouts with product FAQs and decks, and collaborating with digital and media teams on campaign execution.
• Coordinate with internal stakeholders including product, legal, compliance, and design teams, and provide tailored messaging and assets for hyperlocal teams.
• Lead feature promotion and design activation campaigns to drive usage and engagement, working closely with analytics and product teams to optimize targeting and performance.

Experience: 3 to 6 years

Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Preferred: MBA or postgraduate specialization in Marketing, Digital Strategy, or Financial Services.