Job Description

We are looking to fill the position of a qualified Product Marketing Manager Motorcycle - North Europe (m/f/d) as soon as possible.

Tasks / Responsibilities:

Marketing

• Marketing of key products using a variety of marketing tools and initiatives.

• Development of media plans with a special focus on local specialized media and influencers.

• Organization and execution of local product testing events.

• Lead the planning and organization of local trade shows.

• Use centrally provided marketing assets to create local POS materials.

• Develop and organize sell‑in contests and incentive programs for dealers.

• Manage existing partnerships and identify and establish new collaborations.

• Prepare, monitor, and optimize the marketing budget with a strong focus on achieving the highest possible ROI.

• Coordinate with the PR department to ensure appropriate media coverage.

• Primary responsibility for activities in the Central region (DACH + Nordics), while also identifying synergies and efficiencies with other regions in NORTH Europe – North region (UK/Ireland) and East region (Poland, Czech Republic, Hungary, Slovakia, Baltics).

• Coordinate with the MC Marketing Manager SOUTH Europe to identify synergies and cost efficiencies that can benefit the entire European region.

Motorsport

• Support the Race Product Manager with the administrative coordination of Bridgestone’s European racing activities.

• Support local racing activities and events in the DACH region.

Required Qualifications and Professional Experience

Education, Master’s degree, other certifications:

• Completed commercial/vocational training and/or a university degree in Marketing, Business Administration, Communications, or a comparable field.

Professional Experience:

• Experience in the motorcycle industry, ideally with strong product and market knowledge.

• Relevant marketing experience in a similar position.

Technical / Functional Skills:

• Solid MS Office skills (Excel, PowerPoint, Outlook).

Language Skills:

• Business-fluent German and English, both written and spoken.

Soft Skills / Behavioral Competencies:

• High level of initiative, sense of responsibility, and strong team orientation.

• Excellent analytical and organizational skills combined with a structured, solution-oriented approach.

• Strong communication and networking capabilities.

• Ability to quickly understand complex matters and translate them into clear actions.
• Willingness to travel for occasional business trips